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All Journal Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen AdBispreneur AKRUAL: Jurnal Akuntansi Jurnal Riset Pendidikan Ekonomi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JURNAL PEMASARAN KOMPETITIF Review of Islamic Economics and Finance Journal of Community Service and Empowerment Indonesian Journal of Islamic Business and Economics (IJIBE) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Bisnis Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis JIMP: Jurnal Ilmiah Manajemen Pancasila Jurnal Pendidikan Guru Sekolah Dasar El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi
Permana, Erwin
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Revisit Intention Muslim Tourists to Halal Tourism in Yogyakarta: Analysis of Facilities, Promotion, Electronic Word of Mouth, and Religiosity Juliana, Juliana; Syiva, Asyhari Nadzilla; Rosida, Rida; Permana, Erwin; Zulfikar, Rakhmat Muhammad; Abduh, Muhammad; Inomjon, Qudratov
Review of Islamic Economics and Finance Vol 7, No 1 (2024): Revıew of Islamic Economics and Finance (RIEF): May 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/rief.v1i1.66961

Abstract

Purpose – To determine the influence of facilities, level of promotion, Electronic Word of Mouth, and religiosity on revisit intention halal tourism in Yogyakarta through consumer satisfaction as an intervening variable.Design/methodology/approach – This research uses quantitative methods with a causality approach. The analysis technique used was Structural Equation Modeling-Partial Least Square- (SEM-PLS) with a sample of 287 respondents.Finding – The research results show that the variables of facilities and consumer satisfaction have a positive effect on interest in returning to halal tourism in Yogyakarta. Meanwhile, the level of promotion, EWOM, and religiosity have no effect on Revisit intention halal tourism in Yogyakarta. As for mediation, the variable level of consumer satisfaction is only able to mediate the variables of facilities, level of promotion and electronic word of mouth on interest in repeat visits.Practical implications – this research finds that external factors and internal factors in consumer behavior, namely facilities and consumer satisfaction, play an important role in determining Revisit intention halal tourism in Yogyakarta. Therefore, the Yogyakarta provincial government, actors in the Yogyakarta tourism sector need to make efforts to increase interest in returning Muslim tourists to halal tourism in Yogyakarta.Originality/value – This research is the first to examine the influence of facilities, level of promotion, electronic word of mouth, and religiosity on interest in returning to halal tourism in Yogyakarta through consumer satisfaction as a mediator variable.
Efektivitas Pemberian Diskon saat Tiktok Live Shopping Produsen Produk Makanan Tradisional Permana, Erwin; Badzlin, Fricilla; Kirana, Wanda Puspita; Khayyira, Adzra
Jurnal Pemasaran Kompetitif Vol. 7 No. 1 (2023): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i1.29202

Abstract

Analisis terhadap pemberian diberbagai usaha skala besar sudah cukup banyak dilakukan. Sedangkan analisis terhadap pemberian diskon dengan menggunakan platform digital saat live shopping untuk produk makanan tradisional masih belum banyak tulisan yang membahas. Tulisan ini bertujuan untuk menganalisis efektifitas pemberian diskon saat tiktok live shopping produsen produk makanan tradisional. Data dikumpulkan dengan menggunakan cara melakukan observasi terhadap kegiatan live shopping makanan tradisional rajangemil. Serta melakukan penelusuran diberbagai situs resmi populer. Selain itu data penelitian juga diperoleh dari berbagai publikasi ilmiah dan hasil penelitian terdahulu serta publikasi resmi. Hasil penelitian menunjukkan bahwa situasi live streaming yang memberikan diskon dan tidak memberikan diskon cukup berbeda. Perbedaan tersebut terlihat pada jumlah penonton dan pembeli yang menonton live­-nya. Ketika diskon tersebut dikeluarkan, banyak penonton yang tertarik untuk melakukan transaksi belanja di toko mereka karena potongan harganya yang cukup besar. Tetapi, ketika mereka hanya melakukan live tanpa memberikan diskon, penonton live mereka lebih sepi daripada saat diberikan diskon. Pemberian diskon ini juga berdampak pada penjualannya, karena banyak pelanggan yang lebih memilih menunggu berbelanja ketika ada diskon di live shopping. Sehingga strategi pemberian diskon ini digunakan oleh rajangemil untuk meningkatkan promosi produk seta penjualan mereka. Penelitian ini menyarankan kepada rajangemil untuk melakukan kegiatan temu konsumen dalam rangka meningkatkan ikatan emosional untuk membangun loyalitas konsumen.
Strategi Pemasaran Produk Skincare Somethinc Di Kalangan Generasi Z Permana, Erwin; Eka Putri, Rizqi Septiani; Alfinda, Permata Diva; Mardhiyah, Muna
Jurnal Pemasaran Kompetitif Vol. 7 No. 2 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i2.29289

Abstract

Along with the development of the beauty product industry, many quality local skincare brands have emerged that are not inferior to skincare products from abroad. Many local brands have developed formulas and ingredients suitable for skin types and climatic conditions in Indonesia, so they can compete with skincare products from other countries. In fact, it is not uncommon for new beauty products to appear to immediately become popular in the community. This is inseparable from the role of the right marketing strategy. This study aims to analyze the marketing strategy for skincare products somethink among generation z. This study uses a descriptive qualitative methodology. Sources of data from this study are primary data and secondary data. Primary data is data obtained or collected directly by researchers by observing and interviewing Somethink consumers, while secondary data is obtained by searching various popular official sites on the internet as well as the results of previous scientific research. The results of the study show that Somethink uses a marketing mix consisting of four elements, namely product, price, place, and promotion, and develops the promotion strategy with the 5A customer path concept consisting of aware, appeal, ask, act, and advocate. In terms of promotion, Something has succeeded in attracting consumers' attention through creative and various promotional strategies. Somethinc collaborates with Han So Hee, NCT Dream, Lifni Sanders, Sabrina, Hello Kitty, Shinchan x Tahilalats, and Kopi Kenangan which is popular among Generation Z. Not only that, Somethinc is also loyal to its consumers by providing price discounts and bundling packages at low prices. affordable.
Sharia Compliance Implementation In Saving With Rewards Juliana, Juliana; W. Mahri, A. Jajang; Nasim, Arim; Ramadhan, Riva; Permana, Erwin
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 5 No 1 (2023): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2023.5.1.9757

Abstract

The background of this study is based on the phenomenon of the problem that there are still differences of views among scholars regarding of saving with reward by Islamic financial institutions, one of which is the tabungan berhadiah product at Bank Syariah X. This study aims to measure customer perceptions of sharia compliance with tabungan berhadiah product at Bank Syariah X. The data from this study were obtained from the tabungan berhadiah customers at Bank Syariah X, which totaled 50 respondents. The research method used in this study is descriptive quantitative with data analysis techniques using descriptive statistics. While the dimensions used in this study are DSN MUI No.2 year 2000 concerning the saving, DSN MUI No.86 year 2012 concerning rewards in Islamic financial institutions. The results of this study show that the sharia compliance of rewards in Islamic financial institutions is in accordance with the fatwa of the MUI DSN. The dimensions of the DSN MUI No.2 year 2000 concerning the saving, DSN MUI No.86 year 2012 concerning rewards in Islamic financial institutions, including in very good criteria. The impact of discussion about this product on icreasing literacy about sharia compliance on product in Islamic financial institutions especially tabungan berhadiah in bank syariah X.
Analisis penggunaan QRIS terhadap peningkatan pendapatan UMKM Alifia, Nadhifa; Permana, Erwin; Harnovinsah, Harnovinsah
Jurnal Riset Pendidikan Ekonomi Vol. 9 No. 1 (2024): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v9i1.9940

Abstract

Along with the rapid growth of digital media, various forms of digital transactions are also developing. One digital transaction tool that has grown significantly is the Quick Response Code Indonesian Standard (QRIS). The increase in the number of QRIS merchants and QRIS users correlates with the increase in the volume and nominal transactions processed by each merchant every year, including MSMEs. This research aims to conduct an analysis of the use of QRIS to increase MSME income. The research method was carried out using a descriptive qualitative approach. Research data comes from search results from various trusted sources, including official websites, academic literature, theses and national scientific journals that are relevant to the research topic. After thorough analysis and discussion regarding the impact of QRIS on increasing MSME income, it can be concluded that the growth in the number of QRIS users as well as the volume and nominal transactions per merchant is directly proportional to the increase in MSME income. This trend does not only occur in the Greater Jakarta area and Java Island, but occurs nationally throughout Indonesia. The increase in income from QRIS cannot be separated from the convenience offered to MSMEs who no longer need to make large investments in creating QR codes for various payment platforms. With QRIS, they can accept payments from various banks and digital payment providers. Apart from that, the increase in revenue was also due to QRIS' ability to serve customers of all age groups, because the younger generation tends to prefer digital payment methods over cash transactions.
MODELING JOB SATISFACTION AND PERFORMANCE FROM THE PERSPECTIVES OF JOB ROTATION, WORK DISCIPLINE AND EMPLOYEE DEVELOPMENT Santoso, Rukun; Hanum, Cholida; Permana, Erwin
MANABIS: Jurnal Manajemen dan Bisnis Vol. 1 No. 3 (2022): September 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (960.927 KB) | DOI: 10.54259/manabis.v1i3.853

Abstract

High employee performance makes it easier for employees to be promoted to higher positions. However, not all employees perform as well as expected by the company, as was the case at PT Adhimix RMC Indonesia. This study aims to model the effect of job rotation perspective variables, work discipline, and employee development on employee performance through job satisfaction mediation. This study employs quantitative research methods and causality analysis. It uses stratified random sampling to collect information. The data were collected using questionnaires, and the partial least square method was used for data analysis. Based on the results of the analysis, job rotation, work discipline, and employee development all have a significant effect on job satisfaction, and job satisfaction influences employee performance significantly. As a result of the analysis, it is also found that job rotation, work discipline, and employee development contribute to employee performance directly or indirectly through job satisfaction. .
Strategi pemasaran dalam membangun brand awareness produk Camille Beauty melalui platform Tiktok Permana, Erwin; Ahyani , Syafira; Ramadhanti , Diah; Ananda , Diva
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 2 (2023): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i2.803

Abstract

The cosmetic industry in Indonesia has grown very rapidly from year to year with various brands, both imported and local. One local brand that is growing rapidly is Camille Beauty. One of the factors that has boosted the popularity of Camille Beauty products is the marketing carried out using the tiktok platform. This study aims to analyze marketing strategies in building brand awareness for Camille Beauty products through the TikTok platform. This study uses a qualitative approach. The research data uses secondary data. The data was obtained from searches on various official and popular sites as well as various scientific publications. Data is presented by using descriptive data analysis techniques. The results of the study show that there are several marketing strategies in building brand awareness for Camille Beauty products through the TikTok platform, namely first, Camille Beauty creates creative and interesting content; second, implementing the use of hashtags that are relevant to their products and the beauty industry in general; third, using the live feature on TikTok which really helps Camille Beauty in promoting its products directly through online networks; Fourth, give discounts. It can be concluded that Camille Beauty has implemented its marketing strategy appropriately and in accordance with its targets.
Analisis Penggunaan Qris Terhadap Peningkatan Pendapatan UMKM Alifia, Nadhifa; Permana, Erwin; Harnovinsah, Harnovinsah
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 25, No 1 (2024): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v25i1.1273

Abstract

Penelitian ini bertujuan untuk melakukan Analisis Penggunaan QRIS Terhadap Peningkatan Pendapatan UMKM. Metode penelitian dilakukan dengan pendekatan kualitatif deskriptif. Data penelitian bersumber dari hasil penelusuran dari berbagai sumber terpercaya antara lain website resmi, literatur akademis, tesis, dan jurnal ilmiah nasional yang relevan dengan topik penelitian. Setelah dilakukan analisa dan pembahasan secara menyeluruh mengenai dampak QRIS terhadap peningkatan pendapatan UMKM, dapat disimpulkan bahwa pertumbuhan jumlah pengguna QRIS serta volume dan nominal transaksi per merchant berbanding lurus dengan peningkatan pendapatan UMKM. Tren ini tidak hanya terjadi di wilayah Jabodetabek dan Pulau Jawa saja, melainkan terjadi secara nasional di seluruh Indonesia. Peningkatan pendapatan dari QRIS tidak lepas dari kemudahan yang ditawarkan kepada UMKM yang tidak perlu lagi melakukan investasi besar dalam pembuatan kode QR untuk berbagai platform pembayaran. Dengan QRIS, mereka dapat menerima pembayaran dari berbagai bank dan penyedia pembayaran digital. Selain itu, peningkatan pendapatan juga disebabkan oleh kemampuan QRIS dalam melayani pelanggan dari semua kelompok umur, karena generasi muda cenderung lebih menyukai metode pembayaran digital dibandingkan transaksi tunai.
The Influence of Transformational Leadership on Construction Services Business Performance Through TQM and Digital Capabilities in the Post-Covid-19 Era Permana, Erwin; Thalib, Supriadi; Rachbini, Widarto; Wulandjani, Harimurti; Murni, Yetti; Juliana, Juliana
Jurnal Manajemen Teknologi Vol. 23 No. 3 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.3.4

Abstract

Abstract. The construction industry is one of the many global businesses that have felt the serious impact during the COVID-19 pandemic. Research on the construction services industry in the post-covid-19 era aims to: 1). Analyzing the influence of transformational leadership on company performance. 2) Analyze the influence of transformational leadership on digital capabilities. 3) Analyze the influence of transformational leadership on TQM. 4) Analyzing the influence of digital capabilities on performance, and 5) Analyzing the influence of TQM on performance. This study uses a quantitative approach. The research respondents were 100 leaders of construction service companies in Jakarta, the capital city of Indonesia. Data was collected through a questionnaire instrument. Data analysis was carried out using Structual Equation Model (SEM) With Partial Least Square (PLS). This research was carried out with a series of test scenarios, namely 1). digital capability as a mediator variable without TQM; 2). TQM as a mediator variable without digital capabilities; and 3). Digital capabilities together with TQM become a mediator between transformational leadership and performance. The research results show that without implementing TQM, digital capabilities mediate the relationship between transformational performance. Without digital capabilities, TQM completely mediates the influence of transformational leadership on performance. If digital capabilities and TQM are used as mediation simultaneously, TQM becomes a complete mediating variable in the relationship between transformational leadership and the performance of construction service companies in the post-Covid-19 era. This research opens up opportunities and recommends the emergence of research that integrates TQM-Digital. Keywords: Transformational leadership, digital capabilities, TQM and Performance. Abstrak. Industri konstruksi merupakan salah satu dari sekian banyak bisnis global yang merasakan dampak serius selama pandemi COVID-19. Penelitian pada industry jasa konstruksi dimasa post-covid-19 ini bertujuan untuk: 1). Menganalisis pengaruh kepemimpinan transformasional terhadap kinerja perusahaan. 2) Menganalisis pengaruh kepemimpinan transformasional terhadap kapabilitas digital. 3) Menganalisis pengaruh kepemimpinan transformasional terhadap TQM. 4) Menganalisis pengaruh kapabilitas digital terhadap kinerja, dan 5) Menganalisis pengaruh TQM terhadap kinerja. Penelitian ini menggunakan pendekatan kuantitatif. Responden penelitian adalah 100 orang pimpinan perusahaan jasa konstruksi di Jakarta, ibu kota Indonesia. Data dikumpulkan melalui instrumen kuesioner. Analisis data dilakukan dengan Structual Equation Model (SEM) With Partial Least Square (PLS). Penelitian ini dilakukan dengan serangkaian skenario uji, yakni 1). kapabilitas digital sebagai variabel mediator tanpa TQM; 2). TQM sebagai variabel mediator tanpa Kapabilitas digital; dan 3). Kapabilitas digital secara bersama-sama dengan TQM menjadi mediator antara kepemimpinan transformasional terhadap kinerja. Hasil penelitian menunjukkan bahwa tanpa penerapan TQM, kapabilitas digital memediasi hubungan antara transformasional terhadap kinerja. Tanpa kapabilitas digital, TQM memediasi secara penuh pengaruh antara kepemimpinan transformasional terhadap kinerja. Jika kapabilitas digital dan TQM dijadikan sebagai mediasi secara bersamaan maka TQM menjadi variabel mediasi secara penuh hubungan antara kepemimpinan transformasional leadership terhadap kinerja perusahaan jasa konstruksi dimasa post-Covid-19. Penelitian ini membuka peluang sekaligus merekomendasikan bagi munculnya penelitian yang mengintegrasikan TQM-Digital. Kata Kunci: Kepemimpinan transformasional, kapabilitas digital, TQM dan kinerja.
Introducing the business model canvas: A practical tool for young entrepreneurs at SMA Al Azhar 19 Ciracas Thalib, Supriyadi; Wulandjani, Harimurti; Permana, Erwin; Permata, Irma Sari; Nisa, Chaerani; Hadikusuma, Irdan; Pebriyani, Winda Nurul
Journal of Community Service and Empowerment Vol. 5 No. 3 (2024): December
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i3.35728

Abstract

This community development program aimed to equip Gen Z students at SMA Al Azhar 19 Ciracas with essential entrepreneurial competencies, focusing on the application of the Business Model Canvas (BMC) as a fundamental tool for business planning and development. To achieve these objectives, the program employed a blended approach that combined theoretical instruction with practical, interactive activities. The initiative commenced with a preliminary assessment to evaluate the students' baseline understanding, followed by dynamic lectures, workshops, and the incorporation of interactive games to ensure high levels of engagement and active participation. The program enabled students to apply the BMC framework to their own business ideas, supported by continuous feedback from mentors, fostering iterative learning and improvement. Results demonstrated significant enhancements in the students’ understanding and ability to develop and communicate their business concepts effectively. Furthermore, the program’s findings have practical applications, as the students are now better prepared to utilize the BMC in real-world scenarios, driving innovation and entrepreneurship within their communities. In conclusion, this initiative not only improved entrepreneurial education by nurturing creativity, critical thinking, and problem-solving skills but also contributed to the students’ readiness for future business endeavors, ultimately supporting their roles as innovative contributors to their local economy.
Co-Authors Achsanul Qosasi Ahyani , Syafira Aji Pu’astur, Wahyu i Akmalia, Putri Alfinda, Permata Diva Alifia, Nadhifa Amyulianthy, Rafrini Amyulianthy Anam, Misbahul Ananda , Diva Angelica Putri Agestin, Jasmine Armiani, Fandrisly Ateniyanti Ateniyanti Badzlin, Fricilla Chaerani Nisa, Chaerani Dea Amalia Della Amelia Efriyanto, Efriyanto Eka Putri, Rizqi Septiani Fauzia, Putri Fricilla Badzlin Hadikusuma, Irdan Hanum, Cholida Harnovinsah Harnovinsah Inomjon, Qudratov Juliana Juliana Khayyira, Adzra Kirana, Wanda Puspita Mardhiyah, Muna Margo Purnomo Mubarok, Endang Saifuddin Muhammad Abduh Muhammmad Zulfikar Rakhmat Mukhamad Zulianto Murni, Yetti Nasim, Arim Nurcahyani Nurcahyani, Nurcahyani Pebriyani, Winda Nurul Permata, Irma Sari Qinthara Putri, Nabila Rama Mahardika Ramadhan, Riva Ramadhanti , Diah Rosida, Rida Rukun Santoso Sari, Aprilia Sela Sarmila Sri Widyastuti Syiva, Asyhari Nadzilla Thalib, Supriadi Thalib, Supriyadi W. Mahri, A. Jajang Wardani, Shinta Wiwin Wiwin, Wiwin Wulandjani, Harimurti