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All Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Maria Indryani H. Tiwu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Pengembangan Potensi Taman Wisata Alam Laut Teluk Kupang Pedro Anthony Killasay; Apriana H. J. Fanggidae; Maria Indryani H. Tiwu
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 4 (2024): Juli : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i4.694

Abstract

Natural resource conservation or conservation areas whose main use is recreation and tourism in coastal and aquatic areas are called Marine Nature Tourism Parks (TWAL). Kupang City and Kupang Regency have a conservation area known as the Kupang Bay Marine Nature Tourism Park. Kupang Bay Marine Natural Tourism Park has a lot of potential that can be managed as a tourism destination. The author is interested in conducting research to find out and formulate a Potential Development Strategy for the Kupang Bay Marine Natural Tourism Park. This research approach is descriptive qualitative, where the data produced is descriptive or explains clearly. Based on the research analysis that has been carried out using SWOT Analysis, it is concluded that the Kupang Bay Marine Nature Tourism Park Development Strategy has a Strength-Opportunity strategy. This strategy is an aggressive strategy where the potential of the Kupang Bay Marine Natural Tourism Park is utilized as widely as possible to create opportunities.
Co-Authors Fanggidae, Apriana H.J. Pedro Anthony Killasay