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All Journal Santri : Jurnal Ekonomi dan Keuangan Islam Bersama : Jurnal Pengabdian Masyarakat Journal of Economics and Development
Nur Hesthria
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Brand Image dan Word Of Mouth Terhadap Keputusan Pembelian Produk Kosmetik Wardah : Studi Kasus Pada Mahasiswi Fakultas Ekonomi dan Bisnis Islam UIN Raden Fatah Palembang Salsabila Salsabila; Hilda Hilda; Nur Hesthria
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 4 (2024): Agustus : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i4.778

Abstract

The aim of this research is to determine the influence of brand image and word of mouth on purchasing decisions for wardah cosmetic products among students at the Faculty Of Islamic Economics and Business at UIN Raden Fatah Palembang. The type of research used is quantitative research. The data analysis techniques used in this research are validity and reliability testing, classical assumption testing and hypothesis testing. The research result show that brand image has a positive and significant effect on purchasing decisions, word of mouth has a positive and significant effect on purchasing decision. Brand image and Word of mouth simultaneously have a positive and significant effect on purchasing decisions.
KONSEP SMART ECONOMY DALAM SUDUT PANDANG EKONOMI ISLAM Nur Hesthria; Rosyada; Sri Delasmi Jayanti
Journal of Economics and Development Vol. 1 No. 2 (2024): Journal of Economics and Development (JEnD)
Publisher : CV. Cendikiawan Muda Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70656/jend.v1i2.152

Abstract

Smart economy merupakan salah satu unsur dari Smart City yang merupakan suatu konsep yang membuat suatu kemajuan pada negara Indonesia melalui program inovasi kreatif didasari melaui konsep revolusi industry 4.0. penelitian ini bertujuan memahami penerapan ekonomi islam dalam pengimplementasian smart economy di Negara Indonesia. Metode yang digunakan adalah studi literature. Data yang digunakan dalam penelitian ini bersumber dari artikel-artikel, jurnal, koran, majalah dan buku. Hasil dari penelitian ini memberikan pemahaman kepada masyarakat mengenai bagaimana smart economy penerapan smart economy yang sebaiknya dijalankan melalui pembangunannya yang terencana dan berkelanjutan, manajemen dan administrasi yang efektif dalam konteks perubahan iklim yang lebih luas dan ekonomi global yang hadir secara cepat sehingga dapat meningkatkan daya saing serta menemukan cara baru untuk menangani masalah kemiskinan, ketidakberuntungan sosial, dan lingkungan yang buruk untuk dihadapi. Hal ini menjadi penguat keberadaan implementasi smart economy dalam sudut pandang islam yang telah ditetapkan oleh MUI yakni penerapan uang elektronik Syariah.
FINANCIAL LITERACY TRAINING TO INCREASE SELF-CAPACITY STUDENTS AT IT IZZATUNA HIGH SCHOOL Lidia Desiana; Muhamad Rahman Bayumi; Nur Hesthria; Fernando Africano
Bersama : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2023): Bersama : Jurnal Pengabdian Masyarakat
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/bersama.v1i1.214

Abstract

Islamic banking is currently growing rapidly and this can be seen from the increasingly complete Islamic bank products. The presence of Islamic bank products can certainly be an option in order to prioritize Islamic principles. Basically, Islamic banks carry out the same three functions as conventional banks, it's just that Islamic bank products have very different principles from conventional banks. Islamic bank products generally apply a profit-sharing system that is mutually beneficial for customers and banks. In this article, we will discuss further about the products and services contained in Islamic banks.
Co-Authors Africano, Fernando Hilda Hilda LIDIA DESIANA Muhamad Rahman Bayumi Rosyada Salsabila Salsabila Sri Delasmi Jayanti