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All Journal Santri : Jurnal Ekonomi dan Keuangan Islam
Mufatikhatun Risqiyanti
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran Produk Fashion dengan Menggunakan TikTok Affiliate Mufatikhatun Risqiyanti; Mohamad Maftuh Fauzi
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 4 (2024): Agustus : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i4.820

Abstract

TikTok Affiliate is a sales method by promoting a brand's product and then receiving a commission on the sales generated. The purpose of this research is to find out how to market fashion products using TikTok Affiliate. The findings of this study are expected to provide an insight into marketing strategies using TikTok Affiliate. The results of this survey are likely to have practical implications that will help marketing practitioners develop effective strategies to address the challenges in digital marketing, with the ultimate goal of increasing purchases of fashion products.
Co-Authors Mohamad Maftuh Fauzi