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Optimalisasi Penggunaan Aplikasi Google Maps Sebagai Media Promosi UMKM Bina Sejahtera Bersama Banjarnegara Solekan, Muhamad; Nuramanah Kinding, Dwi Putriana; Sarno
MARHALADO : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2024): Februari: MARHALADO: Jurnal Pengabdian kepada Masyarakat
Publisher : Arsil Media

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Abstract

"Bina Sejahtera Bersama" is one of the Micro, Small, and Medium Enterprises (MSMEs) groups located in Banjarnegara Regency, facing challenges in the promotion sector, which consequently affects the development of these MSMEs. Typically, the group's promotions are still reliant on word of mouth and placing their products in local kiosks. This journal discusses the optimization of using the Google Maps application as a promotional medium for the participants of "Bina Sejahtera Bersama" MSME group in Banjarnegara Regency. The methods employed in this community service journal are educational and community assistance methods, accompanied by tests to measure the extent of understanding among the MSME participants. This approach is implemented through direct, comprehensive, and structured information delivery to the Micro, Small, and Medium Enterprises (MSMEs) participants of "Bina Sejahtera Bersama" (BSB) in Banjarnegara Regency regarding the utilization of Google Maps as a promotional medium. Based on pre-tests and post-tests results, there is a 47.5% increase in knowledge. Therefore, it can be concluded that the socialization, training, and assistance activities for using Google Maps as a promotional tool have been successful. These results illustrate the effectiveness of the planned activities, where participants have successfully improved their understanding of the application. This significant improvement indicates that the methods used in the socialization and assistance activities can have a positive impact, supporting participants in better understanding and optimizing the use of Google Maps in promoting their businesses.
Penerapan Teknologi Pengolahan Abon sebagai Strategi Peningkatan Nilai Tambah Produk Mina Raharja Nuramanah Kinding, Dwi Putriana; Permatasari, Mahardhika Nur; Solekan, Muhammad
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7333

Abstract

Kelompok Usaha Mina Raharja di Kabupaten Cilacap selama ini hanya mengandalkan penjualan ikan segar, sehingga menghadapi fluktuasi harga dan terbatasnya penyerapan pasar. Kegiatan pengabdian ini bertujuan meningkatkan nilai tambah produk melalui penerapan teknologi pengolahan ikan menjadi abon. Metode pelaksanaan kegiatan dimulai dengan observasi permasalahan mitra, kemudian sosialisasi program, pelatihan penggunaan teknologi pengolahan abon ikan beserta penerapan SOP pengolahan, serta evaluasi kegiatan dan pendampingan kegiatan. Hasil kegiatan menunjukkan peningkatan signifikan, yaitu pengetahuan anggota mengenai pentingnya nilai tambah produk sebesar 83%, keterampilan teknis teknologi pengolahan ikan sebesar 87%, peningkatan penerapan SOP pengolahan abon ikan sebesar 85% dan peningkatan keterampilan penggunakan mesin spinner sebesar 88%. Adanya penerapan teknologi pengolahan berdampak positif pada kesadaran anggota akan pentingnya diversifikasi produk olahan untuk mendukung keuntungan ekonomi dan keberlanjutan usaha kelompok.