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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Economics and Business UBS Jurnal Ekonomi dan Bisnis Digital
Kartika Wati, Setiani
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Penerapan Digital Marketing pada UMKM Batik Sembung di Kulonprogo Kartika Wati, Setiani; Fadhilah,, Muinah; Widodo, Erry Kurniawati
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.3603

Abstract

This study aims to analyze the application of digital marketing to Batik Sembung SMEs in Kulon Progo in a review of strategic marketing management. This study used a qualitative descriptive analysis method with the object under study was the UMKM Batik Sembung in Kulon Progo, Yogyakarta. The results show that Batik Sembung has used social media to inform and communicate with consumers. Social media that is often used is Facebook, Instagram, Youtube, Tiktok and Whatsaap. The platform is quite effective in informing Batik Sembung products and interacting directly with consumers. The obstacles faced by Batik Sembung in implementing digital marketing are unstable internet connections, delays in delivery, and the difficulty of educating the public to distinguish between written, stamped and printed batik through photos displayed in online sales. The application of digital marketing through social media makes it very easy for consumers to shop anywhere, anytime and is proven to be able to be used as a medium to increase sales. Keywords: Batik Sembung, digital marketing, social media.
Analisis Bibliometrik Untuk Mengkaji Penerapan Digital Marketing Pada UMKM Kartika Wati, Setiani; Kurniawati Widodo, Erry
EKONOMI DAN BISNIS DIGITAL Vol 3 No 2 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i2.178

Abstract

This paper aims to provide an overview and existing knowledge of digital marketing, which is applied to Small and Medium Micro Enterprises (MSMEs). The study used bibliometric analysis methods. Data were obtained through a Google Scholar (GS) database search with the word Digital Marketing at MSMEs as Article Title, Abstract, Keywords. About 200 articles were obtained in preliminary results with 143102 citations (14310.20 quotes/year). The search results obtained 138 articles, as well as the citation data changed, with 74904 citations and 7490.40 citations/year, during the period 2013-2023. From the results, 138 articles were refined and the citation data was also changed to 74904 citations and 7490.40 citations each year. The results show that the most cited authors are A. D. Teece, Margaret Peteraf, and Sohvi Leih published in journals.sagebup.com b. Zhao Huang and Morad Benyoucef are the most cited authors, Elsevier is the largest publisher crequent words are smes,, medium sized enterprise, marketing, and digital marketing. Bibliometric analysis supports scientific explanations between probability theory and evidence. Research on Digital Marketing in MSMEs can be developed more widely on themes that appear few and have not been included much in research in the last ten years. Therefore, this study is expected to serve as a reference for further research.  
Analisis Penerapan Kriteria Malcolm Baldrige (MBCfPE) Pada Usaha Mikro Kecil Menengah (UMKM) Di Indonesia Juwarso, Juwarso; Hanggoro Agung Nugroho, Erwin; Chandra Kirana, Kusuma; Kartika Wati, Setiani; Kurniawati Widodo, Erry
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.229

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan kriteria Malcolm Baldrige (MBCfPE) pada para pelaku usaha mikro, kecil, dan menengah (UMKM) di Indonesia. Metode yang digunakan adalah penelitian kepustakaan dengan mengumpulkan data dari berbagai sumber yang terkait. Hasil penelitian ini menunjukkan bahwa penerapan kriteria Malcolm Baldrige pada UMKM di Indonesia dapat meningkatkan kualitas dan kinerja UMKM untuk memenuhi kebutuhan pelanggan, meningkatkan efisiensi operasional, serta meningkatkan kinerja keuangan. Selain itu, penerapan kriteria Malcolm Baldrige juga dapat membantu UMKM menghadapi persaingan global dan memaksimalkan potensi pertumbuhan bisnisnya di masa depan. Namun demikian, masih terdapat beberapa kendala dalam penerapan kriteria Malcolm Baldrige pada UMKM di Indonesia, seperti keterbatasan sumber daya, kurangnya pemahaman tentang manfaat penerapan kriteria tersebut, serta kurangnya dukungan dari pemerintah dan organisasi terkait. Oleh karena itu, diperlukan penelitian lebih lanjut untuk mengidentifikasi faktor-faktor yang mempengaruhi penerapan kriteria Malcolm Baldrige pada UMKM di Indonesia dan mengembangkan strategi yang tepat untuk mendorong penerapan kriteria tersebut.
Co-Authors Chandra Kirana, Kusuma Fadhilah,, Muinah Hanggoro Agung Nugroho, Erwin Juwarso, Juwarso Kurniawati Widodo, Erry Widodo, Erry Kurniawati