Izzati, Sayyida Alya
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Konsep Pemasaran Islam pada Unit Usaha Pesantren “Gambia Department Store” Izzati, Sayyida Alya; Wahyudi, Amin
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.5564

Abstract

Islamic marketing is marketing that focuses on creating value and optimizing benefits based on honesty, justice, openness, and sincerity in accordance with the principles of transactional agreements in Islam. Gambia Department Store is one of the cottage business units that should apply the concept of Islamic marketing and Islamic values of the cottage in terms of marketing. The research method used in this research is field research with a qualitative approach. The data collection technique uses interviews and observations. While the data analysis uses inductive analysis. The purpose of this research is to find out the suitability between the marketing concept applied by Gambia Department Store with the 7P's Islamic marketing concept and to find out the Islamic values of the cottage applied by the managers of Gambia Department Store in its marketing activities. The result of this research is that Gambia Department Store has implemented Islamic marketing concept based on Islamic teachings. This is evidenced by the conformity between the marketing concept applied by Gambia Department Store and the integration of the 7P's Islamic marketing concept. In addition, Gambia Department Store also applies Islamic values in the marketing activities carried out, such as the value of honesty, discipline, order and sincerity of the staff and employees in the management and marketing of the goods in Gambia Department Store.
Pemikiran Ekonomi Islam Al-Maqrizi dan Aplikasinya di Era Modern Izzati, Sayyida Alya; Rofiah, Khusniati
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 5 No. 01 (2024): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

One of the Muslim scholars who contributed his thoughts on economics was Al-Maqrizi. Al-Maqrizi is an Islamic economic thinker who conducted special studies on two interesting aspects, namely money and inflation. Both aspects are problems that occur in everyday life. The research focus in this study is how Al-Maqrizi's Islamic economic thought on the concept of money and inflation theory and how it is applied in the modern economy. This research is a library research method with qualitative research type. While the data analysis used in this research is content analysis and the data source uses secondary data sources, which come from books, journals and also relevant articles. The result of this study is that according to Al-Maqrizi, the government's attention to the printing and circulation of currency is needed to avoid imbalances that will lead to inflation. The application of Al-Maqrizi's thoughts on money and inflation in the context of modern economics today is one of them in terms of monetary policy that can prevent inflation. This is reinforced by the good cooperation between Bank Indonesia, which runs monetary policy, and the government. Keywords: Economic Thought, Al-Maqrizi, Application, Modern Era Salah satu cendekiawan muslim yang menyumbangkan pemikirannya tentang ekonomi adalah Al-Maqrizi. Al-Maqrizi merupakan pemikir ekonomi Islam yang melakukan studi khusus mengenai dua aspek menarik, yaitu uang dan inflasi. Kedua aspek tersebut merupakan permasalahan yang terjadi dalam kehidupan sehari-hari. Fokus penelitian dalam penelitian ini adalah bagaimana pemikiran ekonomi Islam Al-Maqrizi mengenai konsep uang dan teori inflasi serta bagaimana pengaplikasiannya dalam perekonomian modern. Penelitian ini metode penelitian pustaka (library research) dengan jenis penelitian kualitatif. Sedangkan analisis data yang digunakan dalam penelitian ini yaitu analisis isi (content analysis) dan sumber datanya menggunakan sumber data sekunder, yaitu yang berasal dari buku-buku, jurnal dan juga artikel yang relevan. Hasil penelitian ini adalah bahwa menurut Al-Maqrizi perhatian pemerintah terhadap pencetakan serta peredaran mata uang sangat diperlukan agar tidak terjadi ketidakseimbangan yang akan mengakibatkan inflasi. Adapun aplikasi pemikiran Al-Maqrizi tentang uang dan inflasi dalam konteks ekonomi modern saat ini, yaitu salah satunya dalam hal kebijakan moneter yang dapat mencegah terjadinya inflasi. Hal tersebut diperkuat dengan adanya kerja sama yang baik antara bank Indonesia yang menjalankan kebijakan moneter dengan pemerintah. Kata Kunci: Pemikiran Ekonomi, Al-Maqrizi, Aplikasi, Era Modern