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All Journal Dinar: Jurnal Ekonomi dan Keuangan Islam UPMI Proceeding Series Journal
Prayoga, Adistia
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Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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MARKETING STRATEGY IN QORD –AL HASSAN FINANCING IN SHARIA BANK: STRATEGI PEMASARAN DALAM PEMBIAYAAN QORD –AL HASSAN DI BANK SYARIAH Ali, Roby; Prayoga, Adistia; Septyo Ginting, Adam
UPMI Proceeding Series Vol. 1 No. 01 (2023): Ed.01
Publisher : LPPM UPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/ups.v1i01.63

Abstract

In this modern era, Islamic banks have an important role in driving sustainable and inclusive economic growth. One of the financing instruments used by Islamic banks is Qardh Al-Hassan financing, which aims to support social fundraising activities. In this context, an effective marketing strategy is key in increasing public awareness and participation in raising social funds through Qardh Al-Hassan financing. This article will discuss the marketing strategies implemented by Islamic banks in financing Qardh Al-Hassan as well as analyzing case studies on social fundraising.In conclusion, an effective marketing strategy in qardh al-hassan financing can increase public awareness and participation. In addition, the development of product innovation is also important in strengthening the attractiveness of this financing. By implementing a holistic and sustainable marketing strategy, Islamic banks can achieve optimal results in the development of qardh al-hassan financing and social fundraising.
The Effect of Syariah People's Business Credit (KUR) And Business Resources on The Productivity of Micro Small and Medium Entrepreneurs (MSME) In Medan, Indonesia prayoga, Adistia; Rahmayati, Rahmayati
Dinar : Jurnal Ekonomi dan Keuangan Islam Vol 10, No 2: Agustus 2023
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/dinar.v10i2.29582

Abstract

This study examines the influence of Sharia People's Business Credit (KUR Syariah) and business resources on the productivity of MSMEs in Medan Marelan District. The research method used is a quantitative research method. The research used in the study entitled the influence of KURS (Shariah People's Business Credit) and Business Resources on MSME Productivity in Medan Marelan District. The type of research used is a descriptive quantitative research type. Where in this study analyzes the influence of independent variables, namely KURS (people's business credit) and business resources on MSME productivity with the dependent variable being MSME productivity. The population of this study is MSME entrepreneurs in Medan Marelan District consisting of 896 MSMEs. The sampling technique used is the Slovin method. From the calculation results above, the sample of this study was rounded up to 90 MSMEs in Medan Marelan District.This result indicates that 82.3% of MSME productivity variations are influenced by these two variables, while 17.7% are influenced by other factors. Therefore, optimizing access to KUR Syariah, business assistance, and innovative strategies are necessary to enhance MSME competitiveness sustainably. These findings confirm that access to sharia financing and the optimization of business resources can significantly improve MSME productivity. Therefore, the government and sharia financial institutions should continue to promote the broader utilization of KUR Syariah and provide assistance in business management. Additionally, MSME actors are encouraged to develop more innovative business strategies, including business digitalization and improved management quality, to enhance competitiveness and sustainable business growth.
Co-Authors Ali, Roby Rahmayati Rahmayati, Rahmayati Septyo Ginting, Adam