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All Journal Dinar: Jurnal Ekonomi dan Keuangan Islam UPMI Proceeding Series Journal
Ali, Roby
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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MARKETING STRATEGY IN QORD –AL HASSAN FINANCING IN SHARIA BANK: STRATEGI PEMASARAN DALAM PEMBIAYAAN QORD –AL HASSAN DI BANK SYARIAH Ali, Roby; Prayoga, Adistia; Septyo Ginting, Adam
UPMI Proceeding Series Vol. 1 No. 01 (2023): Ed.01
Publisher : LPPM UPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/ups.v1i01.63

Abstract

In this modern era, Islamic banks have an important role in driving sustainable and inclusive economic growth. One of the financing instruments used by Islamic banks is Qardh Al-Hassan financing, which aims to support social fundraising activities. In this context, an effective marketing strategy is key in increasing public awareness and participation in raising social funds through Qardh Al-Hassan financing. This article will discuss the marketing strategies implemented by Islamic banks in financing Qardh Al-Hassan as well as analyzing case studies on social fundraising.In conclusion, an effective marketing strategy in qardh al-hassan financing can increase public awareness and participation. In addition, the development of product innovation is also important in strengthening the attractiveness of this financing. By implementing a holistic and sustainable marketing strategy, Islamic banks can achieve optimal results in the development of qardh al-hassan financing and social fundraising.
The Influence of Information Technology and Accountability on Muzakki's Trust in Distributing Zakat Ali, Roby; Amsari, Syahrul
Dinar : Jurnal Ekonomi dan Keuangan Islam Vol 10, No 1: Januari 2023
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/dinar.v10i1.29606

Abstract

This study aims to determine the influence of Information Technology and Accountability on Muzakki's Trust in Distributing Zakat at Laznas Djalaluddin Pane Foundation (DPF) Medan City.This study uses a quantitative method with multiple linear regression analysis methods. using SPSS 25 software. The population in the study is muzzaki at LAZNAS Djalaluddin Pane Foundation (DPF) Medan City. The data collection technique using primary data was obtained through the distribution of questionnaires to 383 respondents. Meanwhile, secondary data is taken through journals, books, or previous research related to this research.The results of the study show that information technology (X1) and accountability (X2) have a positive and significant influence on the Trust (Y) of Muzakki in Distributing Zakat at Laznas Djalaluddin Pane Foundation (DPF) Medan City. The results of the Information Technology (X1) and accountability (X2) tests on trust showed a significant value of 0.000 greater than 0.05. Which means that when information technology and accountability increase, it will increase the muzakki's trust in distributing Zakat at Laznas Djalaluddin Pane Foundation (DPF) Medan City will increase. On the other hand, if information technology and accountability decline, the muzaki's trust in distributing Zakat at the Laznas Djalaluddin Pane Foundation (DPF) Medan City will decrease.
Co-Authors Amsari, Syahrul Prayoga, Adistia Septyo Ginting, Adam