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All Journal J-MAS (Jurnal Manajemen dan Sains) El-Mujtama: Jurnal Pengabdian Masyarakat El-Mujtama: Jurnal Pengabdian Masyarakat
Phung, Cavin Kleinsteuber
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pemanfaatan Pemasaran Digital: Meningkatkan Potensi Ekspor Briket Arang Tempurung Kelapa dalam Bisnis Internasional Phung, Cavin Kleinsteuber; Wikartika, Ira
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 4 No 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.4471

Abstract

This research is a study of the role of digital marketing for the export of Indonesian coconut shell charcoal briquettes, as a means of marketing to the global market. This coconut shell charcoal product is one of Indonesia's prima donna commodities, due to the quality of coconuts that grow in Indonesia. However, in carrying out export activities, of course, actors need to spend extra effort in marketing and selling to the global market. For this reason, this research, which uses a qualitative literature study method, aims to tell what steps businesses can take in utilizing digital marketing. The results of this study reveal the convenience gained by maximizing digital features to reach an effective and efficient international market. Keywords: Export, Briquette, Japan, South Korea, Digital Marketing.
Keputusan Investasi Keuangan dan Fear of Missing Out Sebagai Variabel Mediasi pada Mahasiswa UPN Veteran Jawa Timur Phung, Cavin Kleinsteuber; Nur, Dhani Ichsanuddin
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1928

Abstract

Over the past five years, the percentage growth of investors in Surabaya has experienced extreme fluctuations due to rapid advancements in information development. Easy access to information through social media and the surrounding environment has a significant potential to influence an individual's investment decisions. According to behavioral finance theory, psychological factors influence investment decisions, where information from the environment can lead to herding behavior, while information from social media can drive impulsive investment decisions. This research was conducted on students of UPN Veteran Jawa Timur with a total of 100 respondents. Data analysis used the SEM PLS method. The analysis results show that herding factors and social media contribute to impact on investment decisions. Additionally, the fear of missing out (FoMO) proves to be an influential mediator between social media and investment decisions. These findings underscore the importance of understanding psychological factors in investment decision-making in the digital era.
Pemanfaatan Pemasaran Digital: Meningkatkan Potensi Ekspor Briket Arang Tempurung Kelapa dalam Bisnis Internasional Phung, Cavin Kleinsteuber; Wikartika,  Ira
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.963

Abstract

This research is about the role of digital marketing in exporting Indonesian coconut shell charcoal briquettes to the global market. Coconut shell charcoal is a top commodity in Indonesia due to the quality of coconuts grown there. However, in order to export, businesses need to put in extra effort in global marketing and sales. This research uses a qualitative literature study method to identify the steps that businesses can take to utilize digital marketing. The results of this research reveal the ease of maximizing digital features to effectively and efficiently reach international markets.
Co-Authors Dhani Ichsanuddin Nur Ira Wikartika, Ira Wikartika,  Ira