El-Mujtama: Jurnal Pengabdian Masyarakat
Vol. 4 No. 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat

Pemanfaatan Pemasaran Digital: Meningkatkan Potensi Ekspor Briket Arang Tempurung Kelapa dalam Bisnis Internasional

Phung, Cavin Kleinsteuber (Unknown)
Wikartika,  Ira (Unknown)

Article Info

Publish Date
12 Jan 2024

Abstract

This research is about the role of digital marketing in exporting Indonesian coconut shell charcoal briquettes to the global market. Coconut shell charcoal is a top commodity in Indonesia due to the quality of coconuts grown there. However, in order to export, businesses need to put in extra effort in global marketing and sales. This research uses a qualitative literature study method to identify the steps that businesses can take to utilize digital marketing. The results of this research reveal the ease of maximizing digital features to effectively and efficiently reach international markets.

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Journal Info
El-Mujtama: Jurnal Pengabdian Masyarakat
Website

Abbrev

elmujtama

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

El-Mujtama: Jurnal Pengabdian Masyarakat is a scientific journal about community service programs and activities as part of the implementation of the Tri Dharma of Higher Education. This journal is published three times a year every January, May and September, managed by Lembaga Publikasi Ilmiah ...