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A Peran Public Relation dalam Meningkatkan Citra Universitas Medan Area Zebua, Ajniver Hamnur
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3271

Abstract

This research is to examine how the role of public relations in improving the image of the University of Medan Area. In this study, the authors used field research (field research) which is qualitative in nature. Based on the conclusion, the researcher draws the conclusion that the strategy carried out by Public Relations in improving the image of the campus is by means of; Improving the quality of learning (lectures and practicum) and the quality of graduation and Improving the quality of the academic atmosphere.
Peran Public Relation dalam Meningkatkan Citra Universitas Medan Area Parapat, Rika Wahyuni; Zebua, Ajniver Hamnur; Nurhanifah, Nurhanifah; Sambas, Nayla Aidilla; Irzwansyah, Muhammad Dhio; Hasibuan, Fitrah Al Khairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3304

Abstract

This research is to examine how the role of public relations in improving the image of the University of Medan Area. In this study, the authors used field research (field research) which is qualitative in nature. This study uses the theory of the four steps of public relations (Research, Planning, Implementation, Evaluation) perspective. This research uses the case study method involving informants from Higher Education Lecturers at UMA and observing the process and results of publications. The results of this study indicate that the strategy carried out by Public Relations in improving the image of the campus is by means of; Improving the quality of learning (lectures and practicum) and the quality of graduation and Improving the quality of the academic atmosphere. Keywords: Role, Public Relations, Citra, University of Medan Area.
Model Komunikasi Da’i dalam Meningkatkan Pengamalan Agama Muallaf Daerah Minoritas Desa Muzoi Kecamatan Lahewa Timur Kabupaten Nias Utara Zebua, Ajniver Hamnur
Asian Journal of Islamic Studies and Da'wah Vol 1 No 1 (2023): Asian Journal of Islamic Studies and Da'wah
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ajisd.v1i1.1833

Abstract

This research aims to determine the communication model in increasing the practice of the religion of converts in the minority area of North Nias Regency and to find out the obstacles in the process of increasing the practice of the religion of converts in the minority area of North Nias Regency. This type of research is field research. In this research, I used a qualitative method, namely descriptive, by looking for actual and detailed data and information in a non-statistical manner. In data collection techniques, researchers used observation, interviews and documentation. The results of this research show that the communication model applied to improve the religious experience of converts in minority areas such as North Nias Regency is based on the principles of inclusiveness, continuous education and interfaith collaboration. The following are the components of this communication model: Open and Inclusive Dialogue, Continuous Religious Education, Use of Understandable Language, Social Media as a Communication Tool, Collaborative Interfaith Programs, Continuous Evaluation and Adjustment and Mentoring and Personal Support. In an effort to strengthen the religious experience of converts to Islam, the district has implemented various important steps. One of the main initiatives taken was the establishment of the Muallaf Empowerment Institute. This institution acts as a platform that provides comprehensive support to converts to Islam, especially in terms of assistance, training and guidance in understanding and implementing the teachings of the Islamic religion.