Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Da'watuna: Journal of Communication and Islamic Broadcasting
Zalukhu, Bintang
Unknown Affiliation
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

 1 
Terpasung Dalam Bualan Kepentingan Zalukhu, Bintang; Wirahyuda, Fauzi; Sazali, Hasan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3351

Abstract

This study aims to determine the representation of female beauty in Garnier Sakura White advertisements. This type of research uses a qualitative descriptive research approach. Data obtained from garnier sakura white advertising posters. This research was conducted using the semiotic analysis method of Charles Sanders Peirce and also Marxist analysis. The results of this study show that the advertisement implies that the beautiful label of a woman is just a trick that ends up only for the benefit of certain parties in making coffers of money. As a result, many societies, especially women, are shackled in boasting interests that are only for certain parties to enjoy. It is as if the standard of human living, including the beauty of women is also measured according to the advertisements that are aired. Keywords: Beauty, Advertising, Semiotics, and Marxist.
Co-Authors Alfikri, Muhammad Hasan Sazali Saragih, M. Yoserijal Sintia, Dina Ika Solihah Titin Sumanti, Solihah Titin Wirahyuda, Fauzi Zuhriah Zuhriah, Zuhriah