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All Journal Jurnal Dakwah dan Komunikasi Da'watuna: Journal of Communication and Islamic Broadcasting
Wirahyuda, Fauzi
Unknown Affiliation
Religion Education Languange, Linguistic, Communication & Media Social Sciences

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Terpasung Dalam Bualan Kepentingan Zalukhu, Bintang; Wirahyuda, Fauzi; Sazali, Hasan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3351

Abstract

This study aims to determine the representation of female beauty in Garnier Sakura White advertisements. This type of research uses a qualitative descriptive research approach. Data obtained from garnier sakura white advertising posters. This research was conducted using the semiotic analysis method of Charles Sanders Peirce and also Marxist analysis. The results of this study show that the advertisement implies that the beautiful label of a woman is just a trick that ends up only for the benefit of certain parties in making coffers of money. As a result, many societies, especially women, are shackled in boasting interests that are only for certain parties to enjoy. It is as if the standard of human living, including the beauty of women is also measured according to the advertisements that are aired. Keywords: Beauty, Advertising, Semiotics, and Marxist.
The Da'wah Approach of Ustadzah Halimah Alaydrus on Instagram Br Barus, Liza Nuarida Ulfah; Syamsidar, Cut; Azwar, Muhammad; Wirahyuda, Fauzi; Sikumbang, Ahmad Tamrin
Jurnal Dakwah dan Komunikasi Vol. 9 No. 2 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the da'wah method of Ustadzah Halimah Alaydrus on Instagram social media, which is a unique phenomenon due to the high public interest in her da'wah, both online and offline, even though she never shows her face and only uses her voice. This uniqueness creates a research gap, namely the lack of in-depth studies on the effectiveness and strategies of da'wah without facial visualization on social media platforms. This study uses a descriptive qualitative approach, with a data collection method through analysis of Ustadzah Halimah's da'wah content on Instagram, and is supported by relevant literature studies. The da'wah method used by Ustadzah Halimah is bil hikmah and mauidzatil hasanah, which means conveying messages wisely and with good advice. The results of the study show how Ustadzah Halimah utilizes social media platforms to convey religious messages effectively without involving visual appearance. Live content presented with a clear voice and a simple but attractive Instagram feed visual design, such as the use of pastel colors and a neat layout, helps maintain the audience's attention. The combination of live preaching content through live videos and aesthetic posts on Instagram feeds allows his preaching messages to be well received by followers. The positive reception of the audience towards this method shows that non-visual preaching can be an effective strategy in spreading religious messages in the digital era.
Co-Authors Ahmad Tamrin Sikumbang Br Barus, Liza Nuarida Ulfah Hasan Sazali RR. Ella Evrita Hestiandari Syamsidar, Cut Zalukhu, Bintang