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All Journal Jurnal Dakwah dan Komunikasi Al-Risalah Jurnal Studi Agama dan Pemikiran Islam
Syamsidar, Cut
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Da'wah Approach of Ustadzah Halimah Alaydrus on Instagram Br Barus, Liza Nuarida Ulfah; Syamsidar, Cut; Azwar, Muhammad; Wirahyuda, Fauzi; Sikumbang, Ahmad Tamrin
Jurnal Dakwah dan Komunikasi Vol. 9 No. 2 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

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Abstract

This study aims to analyze the da'wah method of Ustadzah Halimah Alaydrus on Instagram social media, which is a unique phenomenon due to the high public interest in her da'wah, both online and offline, even though she never shows her face and only uses her voice. This uniqueness creates a research gap, namely the lack of in-depth studies on the effectiveness and strategies of da'wah without facial visualization on social media platforms. This study uses a descriptive qualitative approach, with a data collection method through analysis of Ustadzah Halimah's da'wah content on Instagram, and is supported by relevant literature studies. The da'wah method used by Ustadzah Halimah is bil hikmah and mauidzatil hasanah, which means conveying messages wisely and with good advice. The results of the study show how Ustadzah Halimah utilizes social media platforms to convey religious messages effectively without involving visual appearance. Live content presented with a clear voice and a simple but attractive Instagram feed visual design, such as the use of pastel colors and a neat layout, helps maintain the audience's attention. The combination of live preaching content through live videos and aesthetic posts on Instagram feeds allows his preaching messages to be well received by followers. The positive reception of the audience towards this method shows that non-visual preaching can be an effective strategy in spreading religious messages in the digital era.
The Use of Instagram as Social Media in the Religious Activities of Majelis Taklim Nurur Rahmah and Its Impact on Social Change Syamsidar, Cut; Abdullah, Abdullah
Al-Risalah : Jurnal Studi Agama dan Pemikiran Islam Vol. 17 No. 1 (2026): Al-Risalah : Jurnal Studi Agama dan Pemikiran Islam
Publisher : Fakultas Agama Islam, Universitas Islam As-Syafiiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/alrisalah.v17i1.5435

Abstract

This study aims to analyze the use of Instagram social media in the religious activities of the Nurur Rahmah Taklim Assembly and its impact on social change within the congregation and the surrounding community. The development of digital technology has encouraged religious institutions to adapt to new media as a means of preaching and disseminating Islamic values. This study uses a qualitative approach with descriptive methods, through data collection techniques such as observation, interviews, and documentation of Instagram account managers and members of the Nurur Rahmah Taklim Assembly. The results show that Instagram is used as an effective da'wah medium through uploading short sermons, quotations from the Quran and hadith, information on religious activities, and documentation of the activities of the Taklim Assembly. The use of Instagram can increase congregational participation, expand the reach of Islamic outreach, and strengthen social interactions between administrators and followers of religious study groups, both online and offline. Furthermore, the use of social media contributes to social change, such as increased religious awareness, changes in religious communication patterns, and the formation of more open and inclusive religious communities. Thus, Instagram plays a crucial role as a supporting medium for religious activities that are relevant to the needs of society in the digital age.
Co-Authors Abdullah Abdullah Ahmad Tamrin Sikumbang Br Barus, Liza Nuarida Ulfah RR. Ella Evrita Hestiandari Wirahyuda, Fauzi