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All Journal JURNAL MEDIA INFORMATIKA BUDIDARMA PREDATECS: Public Research Journal of Engineering, Data Technology and Computer Science
Rahmah, Astriana
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering

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Segmentasi Pelanggan Menggunakan Fuzzy C-Means dan FP-Growth Berdasarkan Model LRFM untuk Rekomendasi Produk Rahmah, Astriana; Afdal, M
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 8, No 3 (2024): Juli 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v8i3.7737

Abstract

Bazmart Pelalawan is a part of the National Zakat Agency (BAZNAS) program in Pelalawan Regency, which has implemented strategies to retain customers. However, these strategies have not yet succeeded in fully understanding customer characteristics, resulting in a decline in customer trust and their willingness to shop again. Additionally, Bazmart lacks proper guidelines for offering products that meet customer needs. This research aims to enhance product recommendations by integrating LRFM analysis into data mining techniques. The parameters considered include customer LRFM values, customer segmentation, and products frequently purchased together over a year of transaction data. Fuzzy C-Means and FP-Growth algorithms were used for segmentation and association analysis. The segmentation results identified two customer clusters with a Davies-Bouldin Index (DBI) value of 0.628, indicating good cluster quality. In the association analysis, a minimum support (minsup) of 30% and a minimum confidence (mincof) of 70% were used, resulting in 8 rules for cluster 1 and 17 rules for cluster 2. From the two association pattern results, the highest rules were obtained, namely in Drinks and Snacks and Bread with a support value of 0.426 and a confidence value of 0.926 resulting in a value of 0.394. These rules provide insights that Bazmart Pelalawan can use to develop more effective and targeted direct marketing strategies for each customer cluster. Thus, this research is expected to help Bazmart Pelalawan better understand customer characteristics and improve customer loyalty through more targeted product recommendations.
Segmentasi Pelanggan Menggunakan Fuzzy C-Means dan FP-Growth Berdasarkan Model LRFM untuk Rekomendasi Produk Rahmah, Astriana; Afdal, M
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 8, No 3 (2024): Juli 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v8i3.7737

Abstract

Bazmart Pelalawan is a part of the National Zakat Agency (BAZNAS) program in Pelalawan Regency, which has implemented strategies to retain customers. However, these strategies have not yet succeeded in fully understanding customer characteristics, resulting in a decline in customer trust and their willingness to shop again. Additionally, Bazmart lacks proper guidelines for offering products that meet customer needs. This research aims to enhance product recommendations by integrating LRFM analysis into data mining techniques. The parameters considered include customer LRFM values, customer segmentation, and products frequently purchased together over a year of transaction data. Fuzzy C-Means and FP-Growth algorithms were used for segmentation and association analysis. The segmentation results identified two customer clusters with a Davies-Bouldin Index (DBI) value of 0.628, indicating good cluster quality. In the association analysis, a minimum support (minsup) of 30% and a minimum confidence (mincof) of 70% were used, resulting in 8 rules for cluster 1 and 17 rules for cluster 2. From the two association pattern results, the highest rules were obtained, namely in Drinks and Snacks and Bread with a support value of 0.426 and a confidence value of 0.926 resulting in a value of 0.394. These rules provide insights that Bazmart Pelalawan can use to develop more effective and targeted direct marketing strategies for each customer cluster. Thus, this research is expected to help Bazmart Pelalawan better understand customer characteristics and improve customer loyalty through more targeted product recommendations.
Implementation of Support Vector Machine and Random Forest for Heart Failure Disease Classification Rahmah, Astriana; Sepriyanti, Nurhafiza; Zikri, Muhammad Hafis; Ambarani , Isnani; Shahar , Muhammad Yusuf bin
Public Research Journal of Engineering, Data Technology and Computer Science Vol. 1 No. 1: PREDATECS July 2023
Publisher : Institute of Research and Publication Indonesia (IRPI).

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/predatecs.v1i1.816

Abstract

Heart failure is a life-threatening disease and its management should be considered a global public health priority. The use of data mining in data processing operations to identify existing patterns and identify the information stored in them. In this study, researchers classify using two algorithms for comparison of algorithms, namely Random Forest (RF) and Support Vector Machine (SVM). The purpose of this study is to find patterns in finding the best accuracy for the 2 algorithms. The results of this study obtained an accuracy of 81.51%. with a Hold Out of 60 : 40% on the SVM algorithm, while an accuracy of 83.33 % with a Hold Out of 9 0 : 1 0% on the R F algorithm . From these results it can be seen that the highest accuracy value is obtained at RF making the best algorithm compared to the SVM algorithm.
Co-Authors Ambarani , Isnani M. Afdal Sepriyanti, Nurhafiza Shahar , Muhammad Yusuf bin Zikri, Muhammad Hafis