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All Journal Jurnal Riset Pendidikan Ekonomi Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI)
Marthina Rosyanti, Daisy
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Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemanfaatan Media Sosial Instagram Untuk Digital Marketing Pada UMKM Bakso Dan Es Campur “Family” Di Kota Blitar Gading Wijaya, Salsa Febiola; Faulia Rahma, Riska; Bahrul Ulum, Krisna; Setyo Budiwitjaksono, Gideon; Marthina Rosyanti, Daisy; Abuzar Zuhri, M. Fernanda
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 3 (2023): Juni : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i3.663

Abstract

The advancement of technology has a significant impact on human existence, and one example of this is information technology, which offers a variety of advantages to the process of creating a business. The information technology in question is known as digital marketing, and its primary purpose is to promote the dissemination of commercial items through various online media, including social media platforms like Instagram. This service takes a comprehensive approach by way of the socialisation component of the intense approach method. According to the findings of this service, there are a number of promotional activities that are carried out by Bakso & Es Campur "Family" business players. One of these activities is the utilisation of the social media platform Instagram. Businesses who sell Bakso & Es Campur "Family" may find it simpler to engage in extensive marketing endeavours if they make use of the numerous tools that can be utilised on Instagram. Some of these capabilities include Instagram feeds, Instagram stories, and Instagram Ads. In this scenario, the efficacy of promotion is also examined in order to reach the target market. The Return on Investment formula is utilised in order to gain an understanding of the impact that investment plays. Social Media, Instagram, Digital Marketing
Peran Budaya Organisasi dan Disiplin Kerja dalam Membentuk Workplace Deviant Behavior pada Perusahaan Manufaktur Arum Pratiwi, Sekar; Korika Swasti, Ika; Marthina Rosyanti, Daisy
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.12849

Abstract

This study aims to analyze the role of organizational culture and work discipline on deviant behavior in the workplace at a flexible packaging materials manufacturing company located in Sidoarjo Regency. This study employs a quantitative approach using a survey method. The sample consisted of 86 respondents, selected through purposive sampling based on the criterion of permanent employees who had been working for at least one year. Data were collected via a questionnaire using a Likert scale and document analysis, then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that organizational culture plays a significant role in reducing the occurrence of deviant behavior in the workplace, as well-internalized values and norms can shape employee behavior in a more positive manner. On the other hand, work discipline is also involved in creating order, although its impact has not yet shown a significant influence. A strong organizational culture and consistent enforcement of work discipline can reduce the potential for deviant behavior, thereby enabling companies to maintain operational stability and enhance long-term effectiveness. This study also fills a gap in the literature, as most previous research has focused more on the influence of organizational culture and work discipline on performance rather than on deviant behavior in the workplace. These findings contribute theoretically by expanding our understanding of the factors influencing deviant behavior in the workplace, particularly within the manufacturing sector in Indonesia. Practically, the results of this study can serve as a guide for company management in developing more effective strategies to strengthen cultural values and work discipline systems, thereby reducing the risk of deviant behavior and improving work productivity.
Co-Authors Abuzar Zuhri, M. Fernanda Arum Pratiwi, Sekar Bahrul Ulum, Krisna Faulia Rahma, Riska Gading Wijaya, Salsa Febiola Gideon Setyo Budiwitjaksono Korika Swasti, Ika