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All Journal Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI)
Abuzar Zuhri, M. Fernanda
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Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemanfaatan Media Sosial Instagram Untuk Digital Marketing Pada UMKM Bakso Dan Es Campur “Family” Di Kota Blitar Gading Wijaya, Salsa Febiola; Faulia Rahma, Riska; Bahrul Ulum, Krisna; Setyo Budiwitjaksono, Gideon; Marthina Rosyanti, Daisy; Abuzar Zuhri, M. Fernanda
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 3 (2023): Juni : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i3.663

Abstract

The advancement of technology has a significant impact on human existence, and one example of this is information technology, which offers a variety of advantages to the process of creating a business. The information technology in question is known as digital marketing, and its primary purpose is to promote the dissemination of commercial items through various online media, including social media platforms like Instagram. This service takes a comprehensive approach by way of the socialisation component of the intense approach method. According to the findings of this service, there are a number of promotional activities that are carried out by Bakso & Es Campur "Family" business players. One of these activities is the utilisation of the social media platform Instagram. Businesses who sell Bakso & Es Campur "Family" may find it simpler to engage in extensive marketing endeavours if they make use of the numerous tools that can be utilised on Instagram. Some of these capabilities include Instagram feeds, Instagram stories, and Instagram Ads. In this scenario, the efficacy of promotion is also examined in order to reach the target market. The Return on Investment formula is utilised in order to gain an understanding of the impact that investment plays. Social Media, Instagram, Digital Marketing
Komunikasi Visual sebagai Penunjang Pengembangan Merek UMKM Berbasis Digital di Kelurahan Karangsari, Kecamatan Sukorejo, Kota Blitar Desravi Putri, Aisyah; Illahi, M. Ridho; Ainurriyah, Ainurriyah; Setyo Budiwitjaksono, Gideon; Abuzar Zuhri, M. Fernanda
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 3 (2023): Juni : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i3.665

Abstract

As digital technology develops, branding activities increasingly refer to the use of social media and e-commerce platforms, so that public attention to the visual side is also increasing. Digital brand development with visualization according to the target market is needed as a long-term strategy. The object of the PKM activities in this journal is Rengginang Bu Anik, located in Karangsari Village, Blitar City. The method used consists of 3 stages, namely the identification of problems by filling out questionnaires and interviews. The second stage is the implementation stage by creating a logo, packaging stickers, product photos and promotional videos and creating an Instagram account. The last stage is maintenance by accepting criticism, suggestions and input on the results that have been obtained. This activity is carried out to increase public brand awareness of the brand of the chosen service object, so that the brand can compete with other similar businesses.
Co-Authors Ainurriyah, Ainurriyah Bahrul Ulum, Krisna Desravi Putri, Aisyah Faulia Rahma, Riska Gading Wijaya, Salsa Febiola Illahi, M. Ridho Marthina Rosyanti, Daisy Setyo Budiwitjaksono, Gideon