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All Journal Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI)
Sasmianingtias, Ririn
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Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Upaya Peningkatan Penjualan Terhadap Produk UMKM “Mama Ni” Yang Tersedia Di Transmart Rungkut Sasmianingtias, Ririn; Nirawati, Lia
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.739

Abstract

Empowerment of Micro, Small and Medium Enterprises in the midst of globalization and high competition requires that this form of business be able to face global challenges, such as increasing product and service innovation, developing human and technological resources, and expanding marketing areas. This research uses qualitative methods so that the research process can be adapted to the facts encountered in the field when conducting research. Implementation of displays or good arrangement of goods can attract consumers' attention and help them to easily observe the items on display and finally buy these items.
Co-Authors Lia Nirawati, Lia