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All Journal JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JURNAL MANAJEMEN BISNIS Jurnal Ilmu Komputer dan Bisnis Syntax Idea Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Socius: Social Sciences Research Journal IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi International Journal of Social, Economic, and Business
Lia Nirawati, Lia
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH KEMUDAHAN TRANSAKSI DAN KEPERCAYAAN PRODUK TERHADAP LOYALITAS PELANGGAN GOJEK (STUDI PADA MAHASISWA AKTIF ADMINISTRASI BISNIS UPN "VETERAN" JAWA TIMUR) Nirawati, Lia; Safitri, Bela Ayu Dian; Ahmad, Regista Fabunga
Syntax Idea Vol 2 No 9 (2020): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-idea.v2i9.560

Abstract

Kemudahan transaksi dan kepercayaan produk menjadi faktor yang sangat penting untuk mendapatkan loyalitas dari pelanggan Gojek. Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan pengaruh secara parsial Kemudahan Transaksi dan Kepercayaan Produk terhadap Loyalitas Pelanggan Gojek. Penelitian ini menggunakan data yang diperoleh dari kuesioner. Populasi dari penelitian ini adalah mahasiswa aktif program studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran” Jawa Timur, dengan penentuan sampel menggunakan rumus unknown population sejumlah 100 responden dan teknik penentuan sampel secara purposive sampling dengan ketentuan pengguna jasa gojek lebih dari 10 kali. Teknik analisis data menggunakan regresi linier berganda. Uji hipotesis penelitian ini menggunakan analisis koefisien determinan yang digunakan untuk mengukur seberapa besar kontribusi variabel bebas terhadap variabel terikat, Uji F untuk pengujian secara simultan, dan Uji t untuk pengujian secara parsial. Dari hasil analisis regresi (koefisien determinan) diperoleh nilai R Square sebesar 0,665 yang menyatakan bahwa sebesar 66,5% Loyalitas Pelanggan Gojek dapat dipengaruhi variabel Kemudahan Transaksi dan Kepercayaan Produk, sedangkan sisanya yaitu sebesar 33,5% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam model penelitian ini. Hasil analisis pengujian secara simultan (Uji F), diketahui bahwa variabel Kemudahan Transaksi (X1) dan Kepercayaan Produk (X2) berpengaruh signifikan terhadap Loyalitas Pelanggan Gojek (Y). Hasil analisis pengujian secara parsial (Uji t), diketahui bahwa variabel Kemudahan Transaksi (X1) berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan Gojek (Y) dan variabel Kepercayaan Produk (X2) juga berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan Gojek (Y).
Strategi Bauran Pemasaran (Marketing Mix) Dalam Meningkatkan Penjualan Umkm Kaca Ukir : “Eka Jaya Glass Art” Gilang Sidoarjo Darus, Brilian Handika; Nirawati, Lia
Jurnal Ilmu Komputer dan Bisnis Vol. 12 No. 1 (2021): Vol. 12 No. 1 (2021): Vol. 12 No. 1 (2021)
Publisher : STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/jikb.v12i1.103

Abstract

UMKM merupakan bisnis yang bisa dikembangkan salah satunya yaitu kerajinan kaca ukir. Eka jaya glass art merupakan salah satu UMKM di kota sidoarjo yang memiliki produk yang unik. Penelitian ini dilakukan untuk mengembangkangkan UMKM kaca ukir sehingga dapat dikenal oleh masyarakat, dengan dilakukan Analisa bauran pemasaran 4P yang meliputi (product, price, place dan promotion). Metode yang digunakan dalam penelitian ini yaitu dengan menggunakan analisi SWOT. Populasi dalam penelitian ini adalah pihak management dan konsumen UMKM kaca ukir. sampel yang dipilih oleh peneliti berjumlah 47 orang yang meliputi Owner, Sekretaris, Karyawan. Dengan menggunakan Teknik penarikan sample quota sampling. Hasil penelitian ini menunjukan jika analisis IFAS dan EFAS dari UMKM kaca ukir memiliki Skor kekuatan sebesar 2,08 dan skor kelemahan sebesar 1,01. Sedangkan untuk skor peluang sebesar 1,83 dan skor ancaman sebesar 0,87 yang menunjukan posisi UMKM kaca ukir berada di kuadran I yang mendukung kebijakan pertumbuhan yang agresif (growth oriented Strategi) untuk meningkatkan penjualan kaca ukir eka jaya glass art.
Pengaruh Penentuan Harga, Sales Promotion, Dan Brand Image Terhadap Minat Beli Pada Konsumen Hypermart Di Gresik Utomo, Tito; Nirawati, Lia
Jurnal Ilmu Komputer dan Bisnis Vol. 12 No. 2 (2021): Vol. 12 No. 2 (2021): Vol. 12 No. 2 (2021)
Publisher : STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini memiliki tiga variabel dependen yakni penentuan harga, sales promotion, dan brand image serta memiliki satu variabel independen yakni minat beli. Tujuan Penelitian ini untuk mengetahui pengaruh penentuan harga, sales promotion, dan brand image terhadap minat beli konsumen pada hypermart di Gresik. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling dengan menggunakan teknik sampling incidental yaitu penentuan sampel berdasarkan ketidaksengajaan atau kebetulan yang berjumlah 102 orang. Teknik analisis data menggunakan regresi linier berganda. Hasil analisis regresi linier berganda membuktikan bahwa penentuan harga dan brand image memiliki pengaruh secara parsial terhadap minat beli konsumen pada hypermart di Gresik, sedangkan sales promotion tidak memiliki pengaruh seara parsial terhadap minat beli konsumen pada hypermart di Gresik. Secara simultan ketiga variabel yakni penentian harga, sales promotion, dan brand image terbukti berpegaruh signifikan terhadap minat beli konsumen pada hypermart di Gresik.
The Influence of E-Servicescape, E-Trust, and E-Service Quality on Customer Satisfaction on the E-Commerce: (Study of Shopee Users in Surabaya City) Safira, Shahna Naila; Nirawati, Lia
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.920

Abstract

Technological advances have led to the emergence of the internet network, transforming business transactions such as e-commerce; one example is Shopee. This research aims to evaluate the impact of e-servicescape, e-trust, and e-service quality on customer satisfaction among Shopee application users in the city of Surabaya. By sending surveys using Google Form, data was gathered electronically. Surabaya city inhabitants make up the study's population. The purposive sampling approach yielded a sample size of 135 respondents for this investigation. Multiple linear regression, the F test, the t test, coefficient of determination, validity and reliability analysis, and classical assumptions are all used in this study plan. Based on the research findings, customer satisfaction is significantly impacted by e-service quality, e-trust, and e-servicescape all at the same time. At a significance level below 0.05, e-trust, e-service quality, and e-servicescape all have a somewhat significant impact on customer satisfaction. This indicates that increased consumer satisfaction with the Shopee application is correlated with improved e-servicescape, e-trust, and e-service quality offered by Shopee.
Pengaruh Rasio Keuangan terhadap Financial Distress Perusahaan Pariwisata yang Terdaftar di BEI Putri, Yosi Ananda Somanta; Nirawati, Lia
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.5046

Abstract

The emergence of the Covid-19 pandemic in Indonesia has triggered the occurrence of financial distress conditions in the tourism industry. This study aims to examine the impact of several financial ratios, namely Liquidity Ratio, Solvency Ratio, Activity Ratio, and Profitability Ratio, on Financial Distress in tourism companies listed on the Indonesia Stock Exchange. The study was analyzed using logistic regression analysis with IBM SPSS Version 25 software. The population in this study consisted of 46 tourism companies listed on the Indonesia Stock Exchange from 2018 to 2022. The sample was determined using purposive sampling technique, with a total of 17 companies included in the sample. The data used in this study were secondary data, obtained from the financial reports of tourism companies published on the Indonesia Stock Exchange from 2018 to 2022. The results of the research indicate that, simultaneously, Liquidity Ratio, Solvency Ratio, Activity Ratio, and Profitability Ratio have a significant impact on the Financial Distress condition. Liquidity Ratio and Profitability Ratio partially influence the financial distress condition in a positive direction. On the other hand, Solvency Ratio and Activity Ratio do not have a significant partial impact on the financial distress condition in a negative direction. Keywords : Financial Distress, Liquidity Ratio, Leverage Ratio, Efficiency Ratio, Profitability Ratio
Pengaruh Reward Kerja, Stres Kerja, Motivasi Kerja, dan Kepuasan Kerja terhadap Loyalitas Karyawan Divisi Marketing pada PT Pilar Bangun Kencana Surabaya Zein, Selina Ashilah; Nirawati, Lia
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.5048

Abstract

The development and competition of the property business are getting tighter because the construction of apartments is more than housing. The employee loyalty factor is crucial for the continuity and success of the company in the long term. Factors influencing it are needed to achieve high employee loyalty, such as work rewards, work stress, motivation, and job satisfaction. This study aims to determine the influence of Work Reward, Work Stress, Work Motivation, and Job Satisfaction on Employee Loyalty in the marketing division of PT Pilar BangunKencana Surabaya. This type of research is quantitative research, while the population in this study were all employees of PT Pilar BangunKencana, totalling 83 people, and the sample of this study was 47 marketing division people with sampling techniques, purposive sampling. Data analysis was performed using the IBM SPSS 24 program. The results of this study, it is concluded that Work Reward, Job Stress, Work Motivation, and Job Satisfaction simultaneously have a significant effect on Employee Loyalty with a sig value of 004<0.05 and F-count>Ftable (4.513>2.59). Work Reward partially has no significant impact on Employee Loyalty with a sig value of 0.674>0.05 and t-count<t-table (0.423<2.018). Job Stress partially has a negative and significant effect on Employee Loyalty with a sig value of 0.011<0.05 and t-count>t-table -2.647>-2.018. Work Motivation partially has no significant impact on Employee Loyalty with a sig value of 0.074<0.05 and t-count>t-table 1.833>2.018. Job Satisfaction partially has a positive and significant effect on Employee Loyalty with a sig value of 0.043<0.05 and t-count>t-table 2.085>2.018. Keywords: Work Reward, Work Stress, Work Motivation, Job Satisfaction, Employee Loyalty
Pengaruh Harga dan Kualitas Produk terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan sebagai Variabel Intervening Asma'ul Khusna, Elda Fitra; Nirawati, Lia
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.5086

Abstract

This study aims to determine the effect of price and product quality on customer loyalty through customer satisfaction as an intervening variable on @vivo_indonesia Instagram followers. This type of research is quantitative research, while in this study, the population used is the @vivo_indonesia Instagram account which has 857,171 followers, with the sampling technique using purposive sampling. Data was collected through a questionnaire with descriptive and inferential statistical analysis techniques using the Smart-PLS 4.0 program. Based on the results of this study, it is concluded that price has a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty. Price has a positive and insignificant effect on customer loyalty. Product quality has a positive and significant effect on customer loyalty. Price has a negative and significant effect on customer loyalty through customer satisfaction. Product quality positively and significantly affects customer loyalty through customer satisfaction. Keywords: Price, Product Quality, Customer Satisfaction, Customer Loyalty
Upaya Peningkatan Penjualan Terhadap Produk UMKM “Mama Ni” Yang Tersedia Di Transmart Rungkut Sasmianingtias, Ririn; Nirawati, Lia
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.739

Abstract

Empowerment of Micro, Small and Medium Enterprises in the midst of globalization and high competition requires that this form of business be able to face global challenges, such as increasing product and service innovation, developing human and technological resources, and expanding marketing areas. This research uses qualitative methods so that the research process can be adapted to the facts encountered in the field when conducting research. Implementation of displays or good arrangement of goods can attract consumers' attention and help them to easily observe the items on display and finally buy these items.
Pemaanfaatan Fasilitator BTPN Untuk Meningkatkan Pendapatan Nasabah Dalam Berwirausaha Isabilillah, Alpiero Joeval; Nirawati, Lia
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.740

Abstract

This community service is carried out by the Assist Facilitator division which aims to assist the business development of PT. Bank BTPN Syariah. In business development it is important to understand the business business needs needed by customers such as providing material that is appropriate to the customer's business, analyzing market potential, increasing accessibility, as well as providing training and guidance to customers. The results of the community service carried out by the Assist Facilitator division show that PT. Bank BTPN Syariah has an important role in providing an E-learning platform that aims to help the needs of its customers
The Triangle of Knowledge Sharing, e-Marketing Capability, Marketing Performance Nirawati, Lia; Prayogo, Rangga Restu
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 16 No. 1 (2019): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v16i1.1593

Abstract

Today's marketing activities have employed information technology to overcome the challenges of marketing sustainability in getting more resources and meeting greater expectations for building lasting relationships with customers. The ability in e-marketing represents business organizations competence in the use of the internet and other information technology to be able to facilitate effective and efficient interactions with customers. One of the marketing developments is e-Marketing capability. Information technology helps business organizations to be able to carry out online marketing capabilities. Various organizational capabilities in managing electronic-based marketing are based on knowledge sharing by business organizations to improve marketing performance. The purpose of this research is to see the extent of knowledge sharing and e-Marketing capability effect on marketing performance. This research used explanatory with a quantitative approach. The respondents are the students who have products that are marketed in business incubators. The questionnaire was given to 101 respondents with a sampling technique of purposive sampling. The results of the study show that knowledge sharing cannot influence e-Marketing capability, knowledge sharing can influence marketing performance, and e-Marketing capability cannot influence marketing performance.
Co-Authors Abdilla, Yusrifal Fais Acep Samsudin Agni Naenara, Sabhina Ahmad, Regista Fabunga Alifia, Faradilla Aghnia Anindhita Netanya, Stevani Aras, Aisyah Rachmayanti Asma'ul Khusna, Elda Fitra Aura Jahzy, Cantika Basid, Izza Al Maghfira Bimantara, Anggara Putra Darus, Brilian Handika Durotun Nafisah Dwi Isma Saputri, Intan Fitria, Diana Azizatul Hadir, Oktaviani Arcici Isabilillah, Alpiero Joeval Ismail, Muhammad Hijri Khosyi, Rr Hanun Aufa Nur Noviarafita, Gita Mardhatilla Nurul Hidayati Oktavia, Nanda Prisichella, Azzahra Puteri Pradanti, Alsya Putri Endarto, Salsabila Adilah Putri, Yosi Ananda Somanta Ramadhan Santoso, Dayyan Rangga Restu Prayogo, Rangga Restu Rijali, Fitri Auliya Safira, Shahna Naila Safitri, Bela Ayu Dian Saputra, Rangga Eka Sasmianingtias, Ririn Seibinna, Tiara Meyla Sukmaningati, Cyntia Ayu Susanti, Kirana Yuni Syachruddin, Anisah Inas Syahrani, Ananda Rizkiah Trisnawati, Erica Utomo, Tito Widya Ayu, Aisyah Wijaya, Angela Clarisa Yuniar, Adelia Rizma Zahrain Adjie, Mohamad Zein, Selina Ashilah