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IMPLEMENTASI MANAJEMEN KEAMANAN INFORMASI BERBASIS ISO 27001 PADA SISTEM INFORMASI AKADEMIK Intan Mafiana, Agnes; Hanum, Luthfiah; Ilmi, Hanifah Mufidatul; Febriliani, Silvani
Journal of Digital Business and Innovation Management Vol. 2 No. 2 (2023): December 2023
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v2i2.57580

Abstract

The implementation of data security in academic systems is crucial to protect highlysensitive student, faculty, and administrative information. The ISO 27001 standard hasbecome a critical guide in the development and implementation of effective informationsecurity measures. This research aims to evaluate the use of ISO 27001 in the context ofUniversitas Negeri Surabaya (Unesa) and analyze its impact on data security in theacademic environment. The research identified risks relevant to Unesa's academic systems,including cyber threats and physical risks. The results of this study confirm that theimplementation of ISO 27001 has had a positive impact on data security at Unesa. Theimplementation of appropriate security controls and effective risk reduction has assisted inmaintaining the integrity of academic data and protecting valuable information assets. Assuch, Unesa students, lecturers and administrative staff feel more confident that their datais safe and secure. This research provides important insights into the key role played by theISO 27001 standard in securing academic systems in higher education institutions. It alsounderscores the importance of continuous risk evaluation, implementation of appropriatecontrols, and regular security monitoring as part of a successful data security strategy.
The Role of Social Media in Omnichannel Strategy To Improve Purchase Intention: Indicator-Based Approach (Case Study: XYZ Housing) Intan Mafiana, Agnes
Journal of Digital Business and Innovation Management Vol. 4 No. 1 (2025): June 2025
Publisher : Universitas Negeri Surabaya

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Abstract

Penelitian ini bertujuan untuk menganalisis dampak optimalisasi promosi omnichannel berbasis media sosial terhadap minat beli konsumen di Perumahan XYZ. Penelitian ini menggunakan pendekatan kuantitatif eksplanatif dengan menyebarkan kuesioner terstruktur kepada 30 responden terpilih. Indikator yang diteliti meliputi konsistensi konten, interaktivitas, aksesibilitas, dan keinformatifan di seluruh platform seperti Instagram, TikTok, dan Facebook. Data dianalisis menggunakan statistik deskriptif dan analisis regresi linier berganda untuk mengetahui pengaruh parsial dan simultan masing-masing indikator terhadap minat beli. Hasil penelitian menunjukkan bahwa promosi omnichannel yang konsisten dan informatif berpengaruh signifikan terhadap kepercayaan konsumen dan minat beli. Penelitian ini memberikan wawasan praktis bagi pengembang properti untuk mengelola pemasaran digital secara strategis melalui strategi konten terintegrasi dan berbasis data.