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All Journal Journal of Digital Business and Innovation Management
Laksana, Shifa Al-Fathia
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Decision Sciences, Operations Research & Management Library & Information Science

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Designing a Web-Based Influencer Marketing System to Increase Brand Influence and Authority Laksana, Shifa Al-Fathia; Putra, Fadhil Irmani; Ginasta, Nava Gia
Journal of Digital Business and Innovation Management Vol. 3 No. 1 (2024): June 2024
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v3i1.60448

Abstract

Social media and online platforms are key in building and strengthening brands in the digital era. Influencer marketing is a strategy that involves influential individuals on social media, becoming popular to increase brandreputation. However, brands often have difficulty identifying the right influencers, managing relationships with influencers, and measuring campaign effectiveness. This research aims to design a web-based influencer marketing system to help brands overcome this challenge. This system will increase brand influence and authority in the digital world, strengthen customer relationships, and increase influencer marketing transparency. The research managerial implication is that companies can understand user needs and preferences more deeply from an influencer and brand perspective. This allows them to design more intuitive interfaces, easy navigation, and features that facilitate collaboration and content management, as well as identify crucial features to introduce in an influencer marketing website system.
Co-Authors Ginasta, Nava Gia Putra, Fadhil Irmani