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All Journal Buguh: Jurnal Pengabdian Kepada Masyarakat Green Inflation: International Journal of Management And Strategic Business Leadership
Fadhilah Anas Shaabiriin
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Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PEMBUATAN BLOG HARIAN MANGGARAI SEBAGAI SUMBER INFORMASI WARGA DESA MANGGARAI, KECAMATAN AIR HITAM, KABUPATEN LAMPUNG BARAT Arif, Mas Ahmad Syamsul; Rohani, Adinda Putty; Arif Sanjaya; Anggi Nofita Sari; Fadhilah Anas Shaabiriin; Nur Utami Ariska Putri
BUGUH: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 3 No. 4 (2023): Desember 2023
Publisher : Badan Pelaksana Kuliah Kerja Nyata Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/buguh.v3n4.1980

Abstract

Tuntutan zaman dan kebutuhan data yang dibutuhkan oleh pemerintah, informasi di desa semakin modern dan kompleks. Masyarakat desa kini mulai mengkonsumsi berita online selayaknya masyarakat di perkotaan. Hal ini tentunya membuat situs informasi tingkat desa menjadi dibutuhkan. Situs informasi tingkat desa tersebut salah satunya dapat direalisasikan dalam bentuk blog. Artikel ini berupaya memberikan gambaran dan penjelasan terkait program kerja pembuatan blog sebagai media pemyebaran informasi, meliputi proses, tahapan, hasil, dan manfaatnya. Penulisan artikel ini menggunakan pendekatan kualitatif dengan dengan model deskriptif-eksplanatif. Hasilnya, masyarakat menerima pemahaman dan wawasan baru dalam hal pemanfaatan teknologi. Artikel ini terbatas pada pelaksanaan KKN Reguler Unila Periode 1 Tahun 2023. Artikel ini juga berkontribusi dalam keilmuan pertanian serta praktik dan strategi pengimplementasian poin SDGs, dalam poin penguasaan teknologi.
Business Strategy Using The Blue Ocean Strategy Approach in Facing Competition at Lacosta Café in Metro City Fadhilah Anas Shaabiriin; Rr Erlina; Ahmad Faisol
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 2 (2025): May : Green Inflation: International Journal of Management and Strategic Busine
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i2.336

Abstract

This research focuses on Kafe Lacosta in Kota Metro, examining its business strategy implementation using the Blue Ocean Strategy approach to navigate the increasingly competitive market landscape. The study aims to explore and evaluate how Kafe Lacosta applies the Blue Ocean Strategy framework to tackle the competition it faces. As competition in the café sector intensifies, business owners are required to adopt innovative strategies to sustain and grow their enterprises. This research adopts a descriptive qualitative method, utilizing data collection techniques such as observation, interviews, and documentation. The analysis is conducted through tools like the Four Actions Framework, the Eliminate-Reduce-Raise-Create (ERRC) grid, the Strategy Canvas, and the Blue Ocean Idea Index. The results indicate that Lacosta MSME has initiated the Blue Ocean Strategy, particularly through product innovation, service enhancement, and promotional activities. Nonetheless, pricing remains a challenge that needs further attention. In general, applying the Blue Ocean Strategy has enabled Lacosta to develop distinctive value propositions to address market competition, especially by offering affordable value to its customers.
Co-Authors AHMAD FAISOL Anggi Nofita Sari Arif Sanjaya Arif, Mas Ahmad Syamsul Nur Utami Ariska Putri Rohani, Adinda Putty Rr Erlina