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All Journal Analogi Jurnal Komunitas (Komunikasi Tiada Batas)
Riyandini, Adela
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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McDonald’s Indonesia Dalam Mengembalikan Kepercayaan Masyarakat Calista, Ladyva Aurellia; Riyandini, Adela; Windasari, Pramesti; Amalin, Khusnul
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 2 No 2 (2024)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v2i2.1017

Abstract

McDonald's merupakan Perusahaan makanan cepat saji dari Amerika yang merupakan restoran cepat saji terbesar di dunia. Hingga saat ini telah memiliki ribuan restoran yang tersebar di lebih dari 100 Negara, salah satunya Indonesia. McDonald’s mengalami krisis ekonomi terlebih McDonald’s Indonesia, karena akibat adanya isu bahwa McDonald’s mendukung terjadinya Genosida Israel terhadap Palestina. Tujuan dari penelitian ini adalah mengetahui manajemen komunikasi yang dilakukan McDonald’s Indonesia dalam mengambil hati dan mengembalikan kepercayaan masyarakat Indonesia terhadap isu yang tengah dibicarakan tentang dukungan genosida. Riset ini dilakukan dengan pendekatan kualitatif Teknik pengumpulan data dilakukan dengan model observasi analisis berdasarkan konten instagram McDonald’s Indonesia. Hasil penelitian dari identifikasi ini menunjukkan bahwa McDonald’s Indonesia menggunakan strategi komunikasi dan kebijakan yang berfokus pada transparansi, tanggung jawab sosial perusahaan, dan kemitraan dengan pihak terkait untuk mengatasi dampak dari isu tersebut
MAKNA INTENSITAS KOMUNIKASI MELALUI WHATSAPP DALAM MEMBANGUN KEDEKATAN EMOSIONAL MAHASISWA DI ERA DIGITAL Shovmayanti, Noor Afy; Riyandini, Adela; Dani Kurniawan
JURNAL KOMUNITAS Vol. 12 No. 1 (2026): Jurnal Komunitas, Edisi Maret-Agustus 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v12i1.2200

Abstract

The development of digital technology has influenced the way students build and understand interpersonal relationships, particularly through the use of the instant messaging application WhatsApp. Although high WhatsApp communication intensity is often considered a sign of emotional closeness, it does not always indicate deep emotional involvement. Based on students' experiences and perspectives, this study aims to understand how the intensity of WhatsApp communication shapes students' emotional closeness. This study employs a qualitative method and uses a phenomenological approach as its methodology. Data were collected through in-depth interviews with active students who use WhatsApp as their primary communication tool in daily student life. Research shows that WhatsApp is an important tool for expressing emotions, maintaining interactions, and building relationships with people in situations of physical distance. Communication intensity is defined as the level of emotional involvement, attention, and presence reinforced through quick responses and the use of communication features. However, emotional closeness is highly dependent on the quality of interactions and the context of the relationship, not just the frequency of communication. The study found that WhatsApp communication can effectively build emotional closeness if accompanied by significant emotional engagement.
Co-Authors Calista, Ladyva Aurellia DANI KURNIAWAN Khusnul Amalin Noor Afy Shovmayanti Windasari, Pramesti