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All Journal Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Economics and Social Sciences Elevasi: Jurnal Pengabdian Masyarakat dan Inovasi
Sahara, Rifki
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Enhancing Customer Trust and Satisfaction through Sharia‑Compliant Digital Marketing Strategies: A Managerial Economics Perspective on Indonesian SMEs Syaichoni, Ahmad; Sahara, Rifki
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.717

Abstract

The advancement of digital technology has transformed marketing practices for small and medium-sized enterprises (SMEs), offering new opportunities for outreach, cost efficiency, and strategic positioning. In Indonesia, where the majority of consumers are Muslim, the effectiveness of digital marketing is not only shaped by technological adaptability but also by alignment with Islamic ethical values. Integrating sharia-compliant principles—such as transparency, justice, and trustworthiness—into digital marketing strategies is increasingly seen as a pathway to fostering stronger consumer trust and enhancing post-purchase satisfaction. This study aims to examine how sharia-compliant digital marketing influences customer trust and satisfaction within the SME marble industry and to assess the managerial-economic efficiency of such strategies. Adopting a mixed-methods approach, the research combines a case study of a marble SME that applies halal-themed digital campaigns with a survey of customers familiar with these practices. The findings suggest that embedding Islamic ethical values into digital marketing communications positively shapes consumer perception, reinforces brand credibility, and contributes to greater satisfaction. From a managerial economics perspective, these strategies demonstrate enhanced cost-effectiveness and greater market responsiveness compared to traditional offline methods. In conclusion, the integration of sharia-compliant values within digital marketing offers dual strategic advantages: fulfilling the ethical and spiritual expectations of consumers while simultaneously delivering sustainable and competitive economic outcomes for SMEs.
Enhancing Students' Emotional Intelligence through Project-Based Math Education Sahara, Rifki
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 5 No. 1 (2024): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v5i1.1126

Abstract

The increasing challenges faced by students in learning mathematics, particularly in managing academic anxiety and emotional stress, highlight the need for innovative teaching methods that not only focus on cognitive skills but also foster emotional intelligence. This study aims to investigate the role of Project-Based Learning (PBL) in enhancing students' emotional intelligence, specifically within the context of mathematics education. The research employs a literature review approach, synthesizing findings from various studies to explore how PBL influences emotional and social development alongside academic performance. The findings reveal that PBL significantly improves students' self-awareness, emotional regulation, and social skills by fostering a collaborative learning environment where real-world problems are solved in teams. However, the study also identifies challenges in PBL implementation, such as the complexity of project design and insufficient teacher training in integrating emotional intelligence into mathematics learning. Addressing these challenges through targeted teacher training is essential to fully realize the potential of PBL. The conclusion emphasizes that PBL not only enhances cognitive and emotional development but also promotes educational equity by narrowing academic achievement gaps among students from diverse socio-economic backgrounds.
Education on Waste Bank Management from the Perspective of Fiqh Bi'ah Sahara, Rifki; Syaichoni, Ahmad
Elevasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol. 1 No. 2 (2025): Juni
Publisher : Arfah BHMS Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63980/elevasi.v1i2.74

Abstract

Bank sampah telah menjadi pendekatan pengelolaan limbah yang berkelanjutan, mendorong pemisahan limbah, daur ulang, dan pembentukan ekonomi berkelanjutan. Namun, keberhasilan bank sampah sangat bergantung pada partisipasi dan pemahaman masyarakat terhadap prinsip pengelolaan limbah dari berbagai perspektif, termasuk aspek keagamaan. Penelitian ini bertujuan untuk menjembatani kesenjangan antara praktik pengelolaan limbah dan prinsip-prinsip Islam, khususnya Fiqh Bi'ah. Melalui upaya kolaboratif dengan masyarakat setempat, kami menyelenggarakan workshop edukasi, seminar, dan kampanye kesadaran untuk mempromosikan konsep bank sampah dan signifikansinya dalam melestarikan lingkungan. Program ini bertujuan untuk memberi pemahaman kepada individu tentang perspektif Islam dalam pengelolaan limbah dan bagaimana hal itu sejalan dengan prinsip-prinsip lingkungan modern. Temuan penelitian menunjukkan bahwa keterlibatan dan kesadaran masyarakat merupakan elemen penting untuk kesuksesan inisiatif bank sampah. Dengan mengintegrasikan prinsip Fiqh Bi'ah, kami berhasil menguatkan penerimaan sistem bank sampah di kalangan masyarakat yang berorientasi pada nilai-nilai keagamaan. Peserta menunjukkan pemahaman yang meningkat tentang pemisahan limbah dan praktik daur ulang, yang berdampak positif pada pengurangan limbah dan pengelolaan sumber daya yang berkelanjutan. Selain itu, program ini mendorong rasa tanggung jawab terhadap lingkungan berdasarkan ajaran Islam, mendorong individu untuk mengadopsi praktik ramah lingkungan di luar kerangka bank sampah. Dengan menghubungkan konsep pengelolaan limbah modern dengan ajaran agama, kami tidak hanya menangani masalah lingkungan tetapi juga mempromosikan pendekatan holistik terhadap keberlanjutan yang selaras dengan nilai-nilai Islam.
Co-Authors Ahmad Syaichoni, Ahmad