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All Journal Journal of Management, Economic, and Accounting JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling
Simatupang, Rut Anatasya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Physics Social Sciences

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Analisis Preferensi Konsumen Menggunakan Online Shop (Shopee) Pratiwi, Devani; Simatupang, Rut Anatasya; Sisiliana, Sisiliana; Sinulingga, Iqrom Syaputra; Pane, Sanusi Gazali
JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Vol 2, No 1 (2024): Februari 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jamparing.v2i1.2043

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan konsumen dan kualitas pelayanan terhadap Keputusan pembelian pada e-commerce. Populasi pada penelitian ini adalah PTPN II Medan. Data diperoleh dari pemyebaran kueisioner dengan jumlah sebanyak 68 responden yang diperoleh dari PTPN II Medan. Metode analisis yang digunakan dalam penelitian ini adalah metode depkriptif, dan analisis statistik menggunakan analisis regresi linier berganda, dan uji hipotesis menggunakan uji t dengan Tingkat signifikan 5%. Hasil penelitian menunjukan bahwa kepercayaan konsumen tidak berpengaruh secara signifikan terhadap Keputusan pembelian pada e-commerce, dan kualitas pelayanan berpengaruh secara signifikan terhadap Keputusan pembelian.
The Influence Of Farmers, Middlemen, Social And Economic Factors On The Agricultural Sector In Adiankoting Sub-District Simatupang, Rut Anatasya; Faried, Annisa Ilmi; Sembiring, Rahmad
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1467

Abstract

The agricultural sector is the main foundation of livelihood for the community in Adiankoting District, where the majority of residents depend on farming activities. However, efforts to improve agricultural productivity face various challenges related to social and economic factors, as well as the unequal relationship between farmers and middlemen.Farmers often experience limitations in capital, technology, and market access, which force them to rely on middlemen who frequently offer low selling prices and place farmers in a disadvantaged position. Economically, the agricultural sector in Adiankoting is also affected by price fluctuations, dependence on unpredictable seasons, and the lack of supporting facilities such as irrigation and access to agricultural credit.Despite these challenges, agriculture remains the backbone of the local economy, influencing farmers’ income, household welfare, and overall village development. With a land area of 502.90 km² and comprising 16 villages, Adiankoting District holds significant agricultural potential, particularly in larger areas such as Dolok Nauli Village. Understanding the influence of social and economic factors, as well as the roles of farmers and middlemen, is essential for identifying appropriate solutions to improve farmers’ welfare and promote sustainable agricultural development in Adiankoting District.
Co-Authors , Rahmad Sembiring Faried, Annisa Ilmi Pane, Sanusi Gazali Pratiwi, Devani Sinulingga, Iqrom Syaputra Sisiliana, Sisiliana