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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Octavia Dwi Putri
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Economics, Econometrics & Finance

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Pengaruh nilai pelanggan dan pengalaman pelanggan terhadap kepuasan konsumen Telkomsel Ellena Nurfazria Handayani; Octavia Dwi Putri
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 7 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.786 KB) | DOI: 10.32670/fairvalue.v4i7.1259

Abstract

This study was conducted with the aim of knowing the effect of experience value (X1) and customer experience (X2) on Telkomsel's consumer satisfaction (Y). This study uses a quantitative method. The number of respondents is 100 respondents who are people who have bought and used products at Telkomsel at least 3 times in the last 3 months and are in the North Bekasi area. The analytical tool used is multiple linear regression. The results of this study show the value of the F test with an Fcount of 194.094 (Fcount > Ftable, 194.094 > 3.09) and the coefficient of determination (R2) of 0.800 or 80%, which means that the variable customer value and overall/simultaneous customer experience have influence on customer satisfaction.
Co-Authors Handayani, Ellena Nurfazria