Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
P-Index
This Author published in this journals
All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan AKSELERASI: Jurnal Ilmiah Nasional ENDLESS : International Journal of Future Studies
Mulatsih
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Marketing management in implementing digital branding and online marketing when facing the covid-19 pandemic Mulatsih; Budi Utami; Indira, Christera Kuswahyu
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.744 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 6.1768

Abstract

There is a downturn in the business and financial world due to the impact of the Covid-19 pandemic. This causes the need for an alternative form as a solution so that the products owned can still be marketed to consumers. Business people can do this by utilizing online marketing and digital branding to the fullest as a way of communication that can be done with consumers. This study aims to analyze how marketing and digital branding can be implemented during the Covid-19 pandemic. This research is qualitative, with data obtained from various research results and previous studies that are still related. This study found that online marketing strategies and digital branding were effective enough to be carried out during the Covid-19 pandemic. In addition, the implementation of online marketing and digital branding needs to be done optimally.
The Influence of Public Ownership, Listing Age, and Number of Independent Commissioners on the Timeliness of Corporate Internet Reporting in Property and Real Estate Companies on the Indonesia Stock Exchange for the 2021-2023 Period Batubara, Faisal H.; Hasanah; Mulatsih
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 7 No. 2 (2024): ENDLESS: International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/endlessjournal.v7i2.297

Abstract

This study aims to examine whether or not there is an influence between public ownership, listing age, and total independent board of commissioners on the timeliness of Corporate Internet Reporting in property and Real Estate companies on the IDX during the 2021-2023 period. The method for this research is quantitative, and the data source obtained for this research is secondary data. The sample collection technique used in this study is the criteria selection method or commonly refrred to as purposive sampling. The procedures in the data analysis technique in this study include logistic regression analysis and descriptive statistics. The conclusion obtained from the result of the analysisis that public ownership, listing age, and total number of independent commissioners have an influence on the timeliness of CIR in property and real estate companies on the IDX during the period 2021-2023.
The Influence of Good Corporate Governance on the Financial Performance of Insurance Companies Listed on the Indonesia Stock Exchange for the Period 2020-2023 Afriana, Wendra; Kurniawan, Tikkyrino; Mulatsih
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 8 No. 1 (2025): ENDLESS: International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of the board of directors and audit committee on the financial performance of insurance companies listed on the IDX in 2020-2023. The sampling technique that will be applied in this study is purposive sampling so as to obtain 16 companies with a total of 64 data which are then averaged into 16 data on insurance companies listed on the IDX in 2020-2023 which match the research criteria. The conclusion obtained from this research is that the board of directors affects financial performance and the audit committee affects financial performance.
Analysis of the Influence of Good Corporate Governance on Financial Performance of Textile and Garment Subsector Companies Listed on the Indonesia Stock Exchange from 2022 to 2024 Afriana, Wendra; Darmawati, Sri Sapto; Mulyani, Sulistining Tri; Mulatsih
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 8 No. 1 (2025): ENDLESS: International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research seeks to evaluate how the board of directors, independent commissioners, and audit committees affect the financial performance of textile and apparel firms listed on the Indonesia Stock Exchange (IDX) throughout the 2022–2024 period. Data for the analysis were sourced from the official IDX portal (www.idx.co.id). The study designates independent commissioners, audit committees, and institutional ownership as independent variables, while the dependent variable is the firms’ financial performance, represented by the Return on Assets (ROA) indicator. The sample was determined using a purposive sampling technique, yielding 13 firms and 39 observations from the textile and apparel sector that met the established research criteria. Data processing involved classical assumption tests, followed by multiple linear regression analysis performed with SPSS version 31. The results reveal that independent commissioners, audit committees, and institutional ownership have impacts on the firms’ financial performance.
ANALISIS COST VOLUME PROFIT (CVP) DALAM UPAYA MERENCANAKAN LABA (STUDI KASUS PADA BUSINESS UNIT INDOOR AIR QUALITY PT XYZ) Sudaryono; Darmawati, Sri Sapto; Mujiyani; Mulatsih
AKSELERASI: Jurnal Ilmiah Nasional Vol 6 No 2 (2024): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan Untuk mengetahui dan menganalisis perencanaan laba dengan menggunakan analisis Cost Volume Profit (CVP) pada Business Unit Indoor Air Quality (BU IAQ) PT XYZ. Metode analisis data yang digunakan penelitian ini adalah deskriptif. Jenis data yang digunakan adalah data kuantitatif dengan sumber data sekunder yang diperoleh dari informasi laporan keuangan tahunan pada Business Unit Indoor Air Quality (BU IAQ) dari tahun 2019-2022. Teknik penentuan sampel dalam penelitian ini menggunakan elemen-elemen yang terdapat pada analisis Cost Volume Profit yang diantaranya Contribution Margin, Break Even Point, Margin of Safety, serta analisis target laba menggunakan metode Least Square. Hasil penelitian menunjukkan bahwa Dalam konteks PT XYZ, efisiensi pengolahan biaya masih menjadi tantangan, terutama dalam mengendalikan biaya variabel yang sering mengalami peningkatan setiap periodenya. Meskipun biaya tetap menurun, perusahaan perlu fokus pada pengurangan biaya variabel untuk meningkatkan laba. Strategi perencanaan laba tahun 2023 mencakup peningkatan penjualan melalui strategi pemasaran yang berfokus pada kepuasan pelanggan dan kualitas produk. Peningkatan dan pemertahanan pelanggan baru menjadi kunci dalam meningkatkan produksi dan kinerja perusahaan. Analisis Cost Volume Profit (CVP) akan mempermudah manajer dalam mengevaluasi pengaruhnya pada perubahan biaya variabel maupun tetap terhadap total biaya, volume penjualan, dan laba, yang esensial untuk pengambilan keputusan dalam mencapai target penjualan yang menguntungkan dan menghindari risiko kerugian.
Co-Authors Afriana, Wendra Batubara, Faisal H. Budi Utami Christera Kuswahyu Indira Hasanah Kurniawan, Tikkyrino Mujiyani Mulyani, Sulistining Tri Sri Sapto Darmawati Sudaryono