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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan AKSELERASI: Jurnal Ilmiah Nasional ENDLESS : International Journal of Future Studies
Mulatsih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

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Marketing management in implementing digital branding and online marketing when facing the covid-19 pandemic Mulatsih; Budi Utami; Indira, Christera Kuswahyu
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.744 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 6.1768

Abstract

There is a downturn in the business and financial world due to the impact of the Covid-19 pandemic. This causes the need for an alternative form as a solution so that the products owned can still be marketed to consumers. Business people can do this by utilizing online marketing and digital branding to the fullest as a way of communication that can be done with consumers. This study aims to analyze how marketing and digital branding can be implemented during the Covid-19 pandemic. This research is qualitative, with data obtained from various research results and previous studies that are still related. This study found that online marketing strategies and digital branding were effective enough to be carried out during the Covid-19 pandemic. In addition, the implementation of online marketing and digital branding needs to be done optimally.
Co-Authors Afriana, Wendra Batubara, Faisal H. Budi Utami Christera Kuswahyu Indira Hasanah Kurniawan, Tikkyrino Mujiyani Mulyani, Sulistining Tri Sri Sapto Darmawati Sudaryono