Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Technomedia Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Pascalina, Donna
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Mengukur pengaruh penting dari bauran pemasaran terhadap kepuasan konsumen Pascalina, Donna
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.156 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 5.2193

Abstract

The development of the fashion industry is currently experiencing a significant increase in the last decade. The high competition in this industry requires companies to be able to improve their marketing strategies and it is necessary to study how product quality can increase customer satisfaction. This study aims to determine how the marketing mix variables consisting of product, price, place and promotion affect consumer satisfaction on Uniqlo products in the city of Bandung. The sample was selected as many as 200 respondents from Uniqlo visitors in the city of Bandung. This study uses a quantitative approach using the explanatory method by distributing questionnaires. The results of the study prove that the marketing mix variable consisting of product, price, place and promotion has a partial effect on consumer satisfaction. The results of testing the coefficient of determination obtained 66.4% which the results are included in the high category. This shows that the four variables provide a fairly high contribution in explaining consumer satisfaction in the city of Bandung. This research is also expected to contribute to the company, especially in marketing strategies to always maintain product quality and other variables in the marketing mix so that an advantage is obtained for the company.
Pendekatan Living Lab sebagai penerapan SDGs terhadap pertumbuhan ekonomi dan infrastruktur pada Kawasan Utama Kota Bandung Pascalina, Donna
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v4iSpesial Issue 4.2551

Abstract

The living lab approach provides solutions to solve cities at a small scale and in limited environments that are scalable and sustainable. One of the SDGs targets is economic growth and infrastructure. With the concept of a living lab approach on initiatives to increase economic growth and infrastructure, it can create a pilot area so that the implementation of these initiatives can be duplicated in other areas. The method used is PBRE (plan, build, run, evaluate). With this, the solutions implemented are not only implemented but also have a direct impact on the users (citizen). The implementation of SDGs in Goals 8 and 9, increasing inclusive and sustainable economic growth and building resilient infrastructure with MSME indi-cators to financial services and connectivity (internet access) are the foundations for implementing the SDGs with the Living Lab approach which will be discussed in this study.
Pengukuran Kesiapan Transformasi Digital Smart City Menggunakan Aplikasi Rapid Miner Pascalina, Donna; Widhiastono, Raymondhus; Juliane, Christina
Technomedia Journal Vol 7 No 3 Februari (2023): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.526 KB) | DOI: 10.33050/tmj.v7i3.1914

Abstract

Digital transformation of organizational change to be more effective and efficient in a city, digital transformation in the city is not yet ready, to determine readiness for change it is necessary to measure readiness in the Smart City Digital Transformation using quantitative data from Human Resources on readiness measurements carried out directly through surveys to all OPD Semarang City. Researchers use Data Mining and Decision Tree C4.5 Algorithm to examine the data, Research uses RapidMiner. The results of this study have an accuracy rate of 82.05% from 36 OPD agencies with 2 rules, namely ready and not ready in the city of Semarang, which are declared not ready with 3 enabler parameters, namely Understanding of Transformation, Cultural Transformation, Competence and Basic Knowledge.
Co-Authors Christina Juliane, Christina Widhiastono, Raymondhus