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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Abdimas Indonesian Journal
Andhika, Raihan
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Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analysis of determinants of purchase decision: The role of element of package, product quality and perceived value Mariana Febrianti, R. Adjeng; Andhika, Raihan
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 8 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

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Abstract

This study aims to analyze the effect of the element of package, product quality and perceived value on consumer purchasing decisions. This research was conducted using quantitative methods, and the data in the study were collected through surveys. The population in this study were consumers of Batik Komar Bandung products, with a total sample of 110 respondents. The questionnaire in this study was measured with a Likert scale to determine respondents' perceptions regarding the elements of package, perceived value, and purchasing decisions made by consumers. The data obtained were processed using multiple regression analysis with SPSS 23 software. The results of this study indicate if there is a positive influence from the element of package, productquality and perceived value on consumer purchasing decisions on Batik Komar Bandung products. The findings of this study can provide insight for managers and owners of IKM, especially those of UKM Batik Komar Bandung, so that they can further improve consumer purchasing decisions and achieve higher profits.
Pengaruh Dimensi Marketing Communication Terhadap Brand Loyalty pada Penjualan Skincare di Indonesia Setiawan, Donny; Riorini, Sri Vandayuli; Andhika, Raihan; Benedick, Julio
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i1.567

Abstract

Skincare is a variety of skin care products such as facial cleansers, moisturizers, serums, and masks, increasingly popular among Indonesian consumers due to the increasing awareness of the importance of good skin care. This study aims to test and analyze the effect of Advertising on Brand Loyalty, Public Relations on Brand Loyalty, Direct Marketing on Brand Loyalty, Sales Promotion on Brand Loyalty on Skincare in Indonesia. The sampling procedure used in this study to collect relevant data is by using a questionnaire. A total of 170 samples were collected and the method in this study used the purposive sampling method. Data were analyzed using the SEM (Structural Equation Modeling) and AMOS (Analysis of Moment Structure) methods. The results of this study indicate that there is no positive influence between Advertising on Brand Loyalty, there is a positive influence between Public Relations on Brand Loyalty, there is no positive influence between Direct Marketing on Brand Loyalty, there is a positive influence between Sales Promotion on Brand Loyalty.
Co-Authors Benedick, Julio Donny Setiawan Mariana Febrianti, R. Adjeng Sri Vandayuli Riorini