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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi
Ritha Dalimunthe
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Economics, Econometrics & Finance Environmental Science

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STARTING A DIGITAL MARKETING FROM TIKTOK : BEING A MILLENIAL INNOVATING SOCIOPRENEUR Jihan Sabila; Ritha Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i10.2801

Abstract

This research aims to show how to become a millennial sociopreneur who innovates through digital marketing on social media TiktTok. This is characterized by the rapid integration of digital technology in various aspects of life, such as industry, government, education, entrepreneurship and others. The role of sociopreneurs is becoming increasingly important because digital technology allows them to create a greater and more efficient social impact. Thus, TikTok can be a powerful tool for sociopreneurs in achieving their social goals, building awareness, and mobilizing support from society at large in this digital era. The Industrial Revolution 4.0 era also provides platforms such as TikTok with strong changes for sociopreneurs to create significant social impacts in more efficient and innovative ways. By using a qualitative research method, namely observation based on direct experience of the object to be researched, in this case the author observes the activities carried out by Indonesian sociopreneurs who have run their businesses and made changes. And the results are like the heroic action of the Pandawara Group which uses Tiktok as its marketing medium to encourage all people to care about the surrounding environment.
DIGITAL MARKETING DEVELOPMENT THROUGH INSTAGRAM: UPLIFTING MSMES TOWARDS Fitri Dwiana; Ritha Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i10.2802

Abstract

This research aims to reveal how digital marketing is implemented on Instagram to utilize technology on Instagram for MSMEs in Medan. The research method used in this research is a case study which is analyzed qualitatively. This research sampled the Woops.idn brand as an example of MSMEs in the city of Medan that have survived for more than 9 years and utilize social media Instagram as a marketing medium. In data collection, research produces and manages data in the form of interviews, field notes, images, photos, video recordings and so on. It can be seen that from 2015 until now, entrepreneurs use Instagram social media technology more often for their marketing than other forms of marketing to develop their own businesses.
THE ROLE OF MSMES AND WOMEN'S EMPOWERMENT IN ECONOMIC DEVELOPMENT IN INDONESIA: LITERATURE REVIEW, ANALYSIS AND DEVELOPMENT STRATEGY Iqbal Agustia Miransyah; Ritha Dalimunthe
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i11.2834

Abstract

The economic development of a country is greatly influenced by the quality of human resources (HR) and the business sector developing within it, with the Micro, Small and Medium Enterprises (MSME) sector playing a strategic role in economic growth, employment and distribution of results in Indonesia. . However, MSMEs are faced with various challenges such as lack of capital, limited access to financing, and business climate conditions that are not yet conducive. This research aims to analyze the role of entrepreneurship and women's empowerment in reducing unemployment and improving the economy, identifying challenges in economic empowerment and building understanding of solutions, designing concrete strategies to increase awareness, skills and collaboration in business development and strengthening the MSME sector, encouraging the role of MSMEs in national economic development by highlighting its contribution and potential, as well as providing an understanding of the importance of entrepreneurship, women's empowerment, and the role of MSMEs in economic development, as well as formulating strategies to overcome the challenges faced . This research uses a literature review study method with a systematic approach to data analysis. The results show that efforts to empower women through MSMEs have had a positive impact on the family economy and society at large. However, there are still obstacles that need to be overcome in efforts to empower the community's economy. Concrete strategies and a holistic approach are needed to overcome these challenges and strengthen the contribution of MSMEs to national economic development.
Co-Authors Fitri Dwiana Iqbal Agustia Miransyah Jihan Sabila Prihatin Lumbanraja