Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Neraca Manajemen, Akuntansi, dan Ekonomi
Putu Pande Edy Swardinata
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH WORD OF MOUTH, PERSEPSI HARGA, LOKASI DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO BU KETUT Putu Pande Edy Swardinata; Estik Hari Prastiwi
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i3.4919

Abstract

The aim of this research is to determine and analyze the influence of word of mouth, price perceptions, location and product diversity on purchasing decisions at the Bu Ketut store. The method for this research itself uses a quantitative method using multiple linear regression with the help of SPSS version 25 software as a tool for testing and analyzing data. The population taken in this research itself was buyers at the Bu Ketut Grocery Shop, totaling 96 people, then for the Accidental Sampling technique, and for the measurement scale using the Likert scale as the measurement scale. The results of the research itself show that based on the simultaneous test (f test) it proves that all independent variables, namely the variables Word of Mouth (X1), Price Perception (X2), Location (X3), Product Diversity (X4) together have a significant influence on the dependent variable is the purchasing decision (Y). The research results are based on partial analysis (t test) that all independent variables, namely the Word of Mouth variable (X1), Price Perception (X2), Location (X3), Product Diversity (X4) have a significant influence on the dependent variable, namely Purchase Decision (Y).
Co-Authors Estik Hari Prastiwi