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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Indonesia Mengabdi (JIM) International Journal of Economics, Business and Innovation Research
Estik Hari Prastiwi
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PELATIHAN MEDIA SOSIAL MARKETING UKM CATERING LESTARI SURABAYA Estik Hari Prastiwi; M. Sihab Ridwan; Rudi Santoso
Jurnal Indonesia Mengabdi Vol. 1 No. 1 (2022): Jurnal Indonesia Mengabdi (JIM)
Publisher : Tahta Media Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55080/jim.v1i1.14

Abstract

Usaha catering merupakan usaha yang mempunyai prospek yang bagus, karena bersifat menerima pesanan sehingga ukm catering hanya membuat makanan sesuai pesanan dan tidak ada persediaan makanan yang tidak laku, berbeda dengan warung ataupun restaurant yang kemungkinan ada makanan yang tidak laku terjual. Strategi pemasaran yang digunakan ukm catering lestari adalah strategi pemasaran dari mulut ke mulut (Mouth of word). Pelatihan yang diberikan pada ukm catering lestari yaitu promosi pemasaran dengan menggunakan media social facebook dan Instagram.. Hasil pelatihan yaitu catering lestari lebih dikenal masyarakat dengan promosi produk lewat sosial media facebook dan Instagram sebagai media promosi sehingga usaha catering lestari bisa berkembang lebih baik.
PENGARUH BRAND IMAGE, REFERENCE GROUP DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE PADA GENERASI Z DI SURABAYA Agustina, Agustina; Estik Hari Prastiwi
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i1.4066

Abstract

This study aims to analyze and prove the influence of brand image, reference group, and Lifestyle partially and simultaneously on iPhone smartphone purchase decisions for generation Z in Surabaya. The study used a quantitative approach. The sampling technique in this study was performed using Nonprobability sampling and Purposive sampling is a sampling technique based on the characteristics of at least 17 years old., domiciled in East Surabaya and has used or is using an iPhone Smartphone with a sample of 100 respondents. Data tests used are instrument test, classical assumption test, t test and F test. Data analysis using linear regression multiple coefficiency determination (R2). The results of the research show that the brand image variable has a significant influence on the decision to purchase a generation Z iPhone smartphone in Surabaya, the reference group has a significant influence on the decision to purchase a generation Z iPhone smartphone in Surabaya, lifestyle has a significant influence on the decision to purchase a generation Z iPhone smartphone in Surabaya, and brand image, reference group, and lifestyle simultaneously have a significant influence on purchasing decisions for Generation Z iPhone smartphones in Surabaya.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, CITA RASA, DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN PDA RUMAH MAKAN BEBEK SINJAY BANGKALAN Yahya Abdul Manaf; Estik Hari Prastiwi
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 5 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i5.4405

Abstract

This research examines the influence of Product Quality, Price Perception, Taste, and Brand Image on Customer Loyalty at Bebek Sinjay Bangkalan Restaurant. The population is customers who have purchased more than once. Using quantitative data, purposive sampling technique with 100 respondents, and questionnaires as data collection methods, analysis was carried out using multiple linear regression, t test (partial), and F test (simultaneous). The research results state that simultaneously (F Test), Product Quality (X1), Price Perception (X2), Taste (X3), and Brand Image (X4) have a significant effect on Customer Loyalty (Y), with F count 53.326 > F table 2,467. Partially (t test), Product Quality (X1) and Taste (X3) have a significant influence on Customer Loyalty, with significant values ​​of 0.018 and 0.001 < 0.05 respectively. Brand Image (X4) is also significant with a value of 0.001 < 0.05, while Price Perception (X2) is not significant with a value of 0.577 > 0.05.
PENGARUH WORD OF MOUTH, PERSEPSI HARGA, LOKASI DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO BU KETUT Putu Pande Edy Swardinata; Estik Hari Prastiwi
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i3.4919

Abstract

The aim of this research is to determine and analyze the influence of word of mouth, price perceptions, location and product diversity on purchasing decisions at the Bu Ketut store. The method for this research itself uses a quantitative method using multiple linear regression with the help of SPSS version 25 software as a tool for testing and analyzing data. The population taken in this research itself was buyers at the Bu Ketut Grocery Shop, totaling 96 people, then for the Accidental Sampling technique, and for the measurement scale using the Likert scale as the measurement scale. The results of the research itself show that based on the simultaneous test (f test) it proves that all independent variables, namely the variables Word of Mouth (X1), Price Perception (X2), Location (X3), Product Diversity (X4) together have a significant influence on the dependent variable is the purchasing decision (Y). The research results are based on partial analysis (t test) that all independent variables, namely the Word of Mouth variable (X1), Price Perception (X2), Location (X3), Product Diversity (X4) have a significant influence on the dependent variable, namely Purchase Decision (Y).
The Effect Of Social Media Communication And Service Quality On Behavioral Intentions Mediated By Consumer Satisfaction And Brand Love And Self-Esteem As Moderators In Surabaya Coffee Shop Gilbert Billy Rivaldo Matahurila; Nanis Susanti; Estik Hari Prastiwi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of technology and the internet has brought significant changes in the way people interact, communicate, and make purchasing decisions. In Surabaya, as one of the big cities in Indonesia, this coffee shop phenomenon is very visible. Many new coffee shops have sprung up, each with different concepts and target markets. Competition between coffee shops is getting tighter, encouraging them to continue to innovate and improve their marketing strategies, especially through social media and collaboration with influencers. The purpose of this study was to determine the effect of Social Media Communication, Service Quality, Consumer Satisfaction, Brand Love, Self-Esteem on Behavioral Intentions of Coffeeshop consumers in Surabaya. The research method used in this study is a quantitative method with data collection through a questionnaire using a Likert scale with a survey that has been conducted on 100 respondents with the criteria of visitors and have visited a coffee shop in Surabaya. The data obtained were then analyzed using SEM analysis using PLS 4.0 software. Based on the results of testing as many as eight hypotheses out of fourteen hypotheses accepted.
Pengaruh Kualitas Produk, Brand Image Dan Personal Selling Terhadap Keputusan Pembelian Customer Di Gowwee Parfum Tunjungan Plaza Surabaya Safina, Safina; Estik Hari Prastiwi
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 1 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i1.11077

Abstract

The number of refill perfume businesses in Surabaya, makes customers make purchasing decisions, so many things need to be considered such as product quality, brand image, and personal selling. This study aims to prove and analyze the effect of product quality, brand image, and personal selling on purchasing decisions at Gowwee Parfum Tunjungan Plaza Surabaya. In this study using quantitative descriptive with primary data collection. The number of samples in this study was 80 respondents. Data processing using multiple linear regression with the SPSS v30 program. The results of the study showed that the t-test showed that the variables Product Quality, Brand Image, and Personal Selling partially had a significant effect on Purchasing Decisions. The Product Quality variable showed t-count <t table (-8.867 < 1.992) and a probability value of 0.001 < 0.05 so that it was negative and had a significant effect on Purchasing Decisions, this shows that product quality can improve consumer attitudes in purchasing decisions. In the Brand Image variable shows t-count> t-table (10.437 > 1.992) and a probability value of 0.001 <0.05 so that it has a positive value and has a significant effect on Purchasing Decisions, this shows a strong brand image in the minds of consumers provides loyal behavior, satisfaction, and commitment to the brand so that the better the brand image, the greater the purchasing decision. In the Personal Selling variable shows t-count > t-table (8.420 > 1.992) and a probability value of 0.001 < 0.05 so that it has a positive value and has a significant effect on Purchasing Decisions, this shows that consumers can easily reach the product, the transaction process is easier to do, so the better the personal sales, the greater the purchasing decision. Based on the F test shows F-count > F-table (66.125 > 2.49) and the probability value is 0.001 < 0.05 so that the variables of Product Quality, Brand Image, and Personal Selling simultaneously or together have a significant effect on the Purchasing Decision variable in the Gowwee Parfum Tunjungan Plaza Surabaya business. Based on the multiple linear regression analysis obtained the equation Y = 8.808 - 0.777 X1 + 1.295 X2 + 0.734 X3 + e, where the constant is 8.808, while the coefficient value of each variable against Y so that for X1 of -0.777 indicates the opposite direction, for X2 of 1.295 indicates the same direction, and for X3 of 0.734 indicates the same direction. Based on the determination coefficient test (R2) shows the p ercentage contribution of the influence of each variable X on the variable Y of 72.3%, while the remaining 27.7% is influenced by other variables. Keywords : Purchasing Decision, Product Quality, Brand Image, Personal Selling.
Pengaruh Kualitas Layanan, Citra Perusahaan, dan Word Of Mouth Terhadap Kepuasan Konsumen Pada Klinik Mata Tritya Surabaya. Muhammad Dandy Arif Fath Syabana; Estik Hari Prastiwi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6256

Abstract

This study aims to analyze and prove the influence of service quality, corporate image, and word of mouth partially and simultaneously on customer satisfaction at Tritya Eye Clinic Surabaya. This study involved 96 respondents selected using purposive sampling technique. The data to be collected is in the form of a questionnaire and data analysis using multiple linear regression analysis method which is then continued with t-test for separate testing, F-test for simultaneous testing of the dependent variable, coefficient of determination to measure the strength between the independent and dependent variables. Based on the results of the validity and reliability tests, the indicators that have been tested are proven to be valid and consistent. The results of the t-test indicate that the three variables have a significant influence on customer satisfaction, while the f-test explains that the three variables simultaneously have a significant influence. Thus, the conclusion is that service quality, corporate image and word of mouth have an influence on customer satisfaction.
Co-Authors Agustina Gilbert Billy Rivaldo Matahurila M. Sihab Ridwan Muhammad Dandy Arif Fath Syabana Nanis Susanti Putu Pande Edy Swardinata Rudi Santoso Safina, Safina Yahya Abdul Manaf