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All Journal Jurnal Kepariwisataan dan Hospitalitas ABDI EQUATOR
Vanessa, Patricia
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Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Online Review terhadap Keputusan Pembelian di Restoran Waroeng Kampoeng Jimbaran Bali Vanessa, Patricia; Suarka, Fanny Maharani; Sulistyawati, Agung Sri
Jurnal Kepariwisataan dan Hospitalitas Vol 7 No 2 (2023): Vol.7,No.2,2023
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

Restaurant is a business in the catering service sector that provides services for ordering food and beverages. Over time, the development of the internet is increasingly felt and tourists can easily get the information they want from the internet. Reviews on the internet are one of the things that has the potential to influence their perception of a place, especially a restaurant. In recent years, there have been many sources of data information on the internet that can influence readers with reviews of their experiences. Google Reviews, Zomato and Tripadvisor are some of the sites that are quite widely used by tourists. Therefore, in this study, the authors examined the effect of online reviews on purchasing decisions at Waroeng Kampoeng Jimbaran Bali Restaurant. The restaurant that the author studied is the Waroeng Kampoeng Restaurant which is located in the Jimbaran area, Bali. In this study using qualitative as well as quantitative data, and the determination of informants and samples was carried out by purposive sampling method. Based on the results of statistical tests obtained from the simple linear regression equation, the results obtained Y = (4.463) + 0.732X with a correlation result of 0.732, which means it has a "strong" relationship. Next, the results of the t-test for the online review variable were obtained from the results of the t-test, namely 10,634, with the obtained t-table of 1.98447. This means that tcount 10.634> ttable 1.98447 and a significance value of 0.000 <0.05, so the conclusion is that the online review variable has a positive effect of 10.634 and is significant with a significance of 0.000 on the purchasing decision variable. This research concludes that Ho is rejected and Ha is accepted, which means that there is a positive and significant influence between online reviews on purchasing decisions at Waroeng Kampoeng Restaurant Jimbaran Bali.
PENGARUH MODAL SENDIRI DAN KRIDIT USAHA RAKYAT TERHADAP PENDAPATAN UMKM (Studi Kasus Debitur pada Bank Kalbar Cabang Flamboyan) Vanessa, Patricia
ABDI EQUATOR Vol 6, No 1 (2026): Maret 2026
Publisher : Jurusan Akuntansi FEB UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/abdiequator.v6i1.106099

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh modal sendiri dan Kredit Usaha Rakyat (KUR) terhadap pendapatan Usaha Mikro, Kecil dan Menengah (UMKM) yang merupakan debitur KUR di Bank Kalbar Cabang Flamboyan. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah 1.133 debitur yang merupakan debitur Kredit Usaha Rakyat di Bank Kalbar Cabang Flamboyan. Jumlah sampel ditentukan sebanyak 295 responden dengan metode purposive sampling. Model analisis data yang digunakan adalah analisis regresi linier berganda dengan menggunakan SPSS versi 26. Berdasarkan hasil penelitian menunjukkan bahwa modal sendiri tidak berpengaruh terhadap pendapatan UMKM. Sedangkan Kredit Usaha Rahyat (KUR) berpengaruh positif dan signifikan terhadap pendapatan UMKM. Hasil penelitian menunjukkan bahwa modal sendiri dan Kredit Usaha Rakyat (KUR) berpengaruh secara simultan terhadap pendapatan UMKM. Kemampuan variabel tersebut dalam menjelaskan pengaruhnya terhadap pendapatan UMKM adalah sebesar 63,6% sedangkan sisanya sebesar 36,4% dijelaskan oleh faktor lain diluar penelitian.
Co-Authors AGUNG SRI SULISTYAWATI, AGUNG SRI FANNY MAHARANI SUARKA, FANNY MAHARANI