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All Journal Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Jemadi Jemadi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Social Sciences

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Pelatihan Kewirausahaan Dan Pengelolaan Keuangan Bedasarkan Standar Akuntansi Keuangan (SAK) Bagi UMKM Di Desa Pagerharjo, Samigaluh, Kulon Progo Bambang Sugeng; Jemadi Jemadi
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 1 No. 5 (2023): Oktober : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v1i5.416

Abstract

The SME empowerment policy is generally directed at supporting efforts to overcome poverty and inequality, create job opportunities and increase exports, as well as agricultural and rural revitalization, which are national development priorities. In addition, the development of small and medium enterprises (MSMEs) is directed at making a significant contribution to creating job opportunities, increasing exports and increasing competitiveness.This Community Service Activity (PKM) is focused on MSMEs in Pagerharjo Village, Kulon Progo Regency. The reason for choosing this service location is because Pagerharjo Village is an Independent Cultural Village which has implemented the Preneur Village program since 2019. The Preneur Village is currently still active and developing. The problem with MSMEs, under the management of BUMDes Binangun Pagerharjo in Pagerharjo Village, Samigaluh, Kulon Progo Regency, is the lack of entrepreneurial spirit and financial bookkeeping which, on average, is still done manually.The results of the service include responses and evaluations from participants regarding the training that has been provided. The response was given by the Director of BUMDes who was impressed with the training provided which was different from the training that had been provided previously. Previous training involved mostly listening to lectures, whereas the current training involves participants being active in solving the various problems they face. The evaluation results show that the participants' knowledge has increased and their insight into their business has also increased. It turns out that producing a business is not only based on generations, but also requires innovation so that marketing will continue to develop and financial management will also improve.
Analysis of Production Capacity Planning Using Rough Cut Capacity Planning (RCCP) Method in the Manufacturing of Cleaning Tools (Case Study at CV Berkah Jaya Klaten) Dimas Eris Mahfud; Jemadi Jemadi; Putri Ana Nurani
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 1 (2024): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i1.133

Abstract

Amidst the growing competition in the industry, CV Berkah Jaya Klaten faces challenges in planning the production capacity of cleaning tools to meet market demand. This study aims to provide solutions to production capacity planning issues by applying the Rough Cut Capacity Planning (RCCP) method using the Capacity Planning Using Overall Factors (CPOF) technique and a system simulation approach. The planning process begins with demand forecasting using IBM SPSS Statistics 25 software, which produces the smallest Mean Absolute Percentage Error (MAPE) value using the Simple Seasonal method. These forecasting results are used to determine the Master Production Schedule (MPS). Processing RCCP data with the CPOF method requires MPS data, processing time for each workstation, and historical proportions calculated from standardized processing times. The system simulation of production capacity planning is conducted to model real conditions and evaluate various production scenarios. The simulation results reveal that the required production time capacity each month always exceeds the available time capacity, indicating the need for capacity adjustments to avoid bottlenecks and improve efficiency. With this approach, CV Berkah Jaya Klaten can plan production capacity more efficiently and effectively, ensuring product availability in accordance with customer demand.
Pengaruh Brand Image dan Inovasi Produk Terhadap Loyalitas Konsumen Smartphone Iphone : Studi Pada Mahasiswa di Kab. Sleman Tasya Salsabilla; Jemadi Jemadi
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.176

Abstract

This study aims to analyze the influence of Brand Image and Product Innovation on Consumer Loyalty toward iPhone smartphones, with the research focused on university students in sleman regency. The increasing use of iPhones among students who are known to be critical and selective in choosing technology products forms the basis of this research. A quantitative approach was employed using a survey method, where questionnaires were distributed to 100 respondents who are iPhone users among university students in sleman regency. Data were analyzed using multiple linear regression with the assistance of SPSS version 26.
Penerapan Strategi Social Commerce dan Pengaruhnya terhadap Perilaku Pembelian Online pada Umkm di Kota Yogyakarta: Studi Kasus pada Platform Sibakul Bambang Irjanto; Jemadi Jemadi; Bambang Sugeng D
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 2 (2026): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i2.7111

Abstract

Digitalization has transformed the pattern of interaction between businesses and consumers, one of which is reflected in the emergence of social commerce that integrates social media with online trading activities and enables two-way interaction. For micro, small, and medium enterprises (MSMEs), particularly those participating in the Sibakul Jogja platform, social commerce in practice not only functions as a promotional medium but also as a strategic tool for building trust, emotional bonding, and customer loyalty. However, the utilization of social features such as live shopping, customer reviews, and user engagement among MSMEs remains relatively suboptimal. This study focuses on analyzing the implementation of social commerce strategies in MSMEs within Sibakul, identifying the challenges encountered, and examining their influence on consumers’ online purchasing behavior. The findings indicate that Sibakul has significant potential as a region-based digital ecosystem in supporting the development of social commerce for MSMEs. Nevertheless, its effectiveness is still limited due to constraints in social features, the low digital capacity of MSME actors, and the absence of a community-based approach. These findings contribute to the development of a conceptual model and provide strategic recommendations for strengthening MSME digital marketing based on social interaction.
Co-Authors Bambang Irjanto Bambang Sugeng Bambang Sugeng D Dimas Eris Mahfud Putri Ana Nurani Tasya Salsabilla Wijono