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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen PESHUM
Cahya Agung Mulyana
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Analisis Faktor-Faktor yang Mempengaruhi Minat Pedagang Pasar Atas Bukittinggi Menggunakan Pembiayaan Utsman di BPRS Jam Gadang Santi Handayani; Cahya Agung Mulyana
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 4 (2024): Oktober : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i4.3174

Abstract

This research analyzes the factors influencing the interest of traders in Pasar Atas Bukittinggi in using Utsman Financing at BPRS Jam Gadang. This study is motivated by the decreasing number of Utsman Financing customers at the BPRS. Data was gathered through documentation, interviews, and observation using a descriptive qualitative technique. Participants in the study include Pasar Atas Bukittinggi vendors, some of whom have used Utsman Financing services and others who have not. Both internal and external factors impact traders' interest, according to the research. Reasoning and other internal variables, perception, learning, and attitude. Meanwhile, external factors consist of culture, social, and personal factors. The most influential factors are the motivation to avoid riba and a positive perception of Utsman Financing. In terms of external factors, personal factors (economic needs) and social factors (recommendations from the environment) have a significant influence. Cultural factors were found to have a relatively small influence on traders' interest in using Utsman Financing.
Analisis Pengaruh Jumlah Kunjungan Wisatawan Terhadap Tingkat Pertumbuhan Pendapatan Regional Kota Bukittinggi Tahun 1993-2023 Refliani, Refliani; Cahya Agung Mulyana; Ariyun Anisah; Septria Susanti
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 1: Desember 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i1.12683

Abstract

Salah satu perhatian utama setiap daerah adalah pertumbuhan ekonomi. Industri pariwisata adalah salah satu yang berpotensi meningkatkan pertumbuhan ekonomi. Jumlah wisatawan yang datang dapat memengaruhi tingkat sumbangan sektor pariwisata terhadap PDRB. Penelitian ini dilatarbelakangi oleh jumlah kunjungan wisatawan yang belum selalu berbanding lurus dengan peningkatan pendapatan regional Kota Bukittinggi. Studi ini bertujuan untuk menilai tingkat pengaruh kunjungan wisatawan terhadap laju pertumbuhan pendapatan daerah di Kota Bukittinggi. Pendekatan yang dipakai yaitu metode kuantitatif deskriptif dengan analisis data melalui regresi linier sederhana. Jenis data dalam studi ini yaitu data sekunder time series yang berkaitan dengan jumlah wisatawan dan PDRB, yang diambil dari BPS Kota Bukittinggi. Teknik pengumpulan data menggunakan teknik dokumentasi. Berdasarkan temuan penelitian, tingkat pertumbuhan pendapatan regional Kota Bukittinggi secara signifikan dipengaruhi oleh jumlah kunjungan wisatawan. Sebanyak 54,1% dari PDRB Kota Bukittinggi dapat dijelaskan oleh jumlah kunjungan wisatawan, sementara 45,9% sisanya berasal dari variabel lain yang tidak dianalisis dalam studi ini. Penelitian ini memberikan wawasan penting dalam memahami hubungan antara wisatawan dan pertumbuhan ekonomi di Kota Bukittinggi. Namun, penelitian lebih lanjut diperlukan untuk mengidentifikasi faktor-faktor lain yang dapat memengaruhi pendapatan regional, serta merumuskan strategi kebijakan untuk meningkatkan kontribusi sektor pariwisata Kota Bukittinggi.
Analisis Bauran Pemasaran Usaha Makanan Tradisional Studi Kasus Usaha Rengginang Ibu Sisu di Sidodadi Kecamatan Kinali Lusia Rohima; Cahya Agung Mulyana
ARZUSIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i3.9738

Abstract

Marketing mix analysis in traditional food businesses has become a focus in various previous studies, but research that specifically discusses the implementation of marketing strategies in MSME-scale rengginang businesses in Sidodadi, Kinali Subdistrict, remains limited. This study aims to analyze the implementation of the marketing mix and its role in the sustainability and development of Mrs. Sisu’s rengginang business in Sidodadi, Kinali Subdistrict. This study employed a qualitative approach with a case study design. The main informant of the study was the business owner, selected through the purposive sampling technique. Data were collected through interviews, observations, and documentation and were then analyzed using qualitative descriptive analysis techniques. The results show that the implementation of the marketing mix, which includes product, price, place, and promotion, has not been carried out optimally, particularly in the aspects of promotion and the use of digital technology. The rengginang product has good quality and continues to maintain its traditional taste, but pricing and distribution strategies are still limited to the local market. The promotion aspect is the main weakness because digital media have not been utilized optimally. These findings contribute to the development of marketing studies, particularly the concept of the marketing mix in the context of traditional food MSMEs, and broaden understanding of small business adaptation strategies amid market changes. The conclusion of the study emphasizes the importance of optimizing the marketing mix to improve business competitiveness. The practical implication is that MSME actors need to improve digital-based promotional innovation, while the government can strengthen support for the development of traditional food businesses through marketing assistance and expanded market access.
Pengaruh Electronic Word of Mouth (E WOM), Customer Rating, dan Discount terhadap Keputusan Pembelian Konsumen pada Platform E Commerce (Studi pada Masyarakat Nagari Batuhampar Kecamatan Akabiliru) Teguh Tri Rizki; Cahya Agung Mulyana
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11027

Abstract

Consumer purchasing decisions on e-commerce platforms have received attention in various previous studies. However, studies that specifically analyze the effect of Electronic Word of Mouth (E-WOM), customer rating, and discounts on the purchasing decisions of communities in rural areas, particularly Nagari Batuhampar, remain limited. This study aims to analyze the effect of E-WOM, customer rating, and discounts on consumer purchasing decisions on e-commerce platforms, both partially and simultaneously. This study used a quantitative approach with a cross-sectional survey design. The sample consisted of 97 respondents selected using purposive sampling. Data were collected using a Likert-scale questionnaire that had met the validity and reliability tests, and were then analyzed using multiple linear regression with the assistance of IBM SPSS. The results show that E-WOM (β = 0.403; p = 0.013) and discounts (β = 0.485; p < 0.001) have a positive and significant effect on purchasing decisions, whereas customer rating (β = 0.189; p = 0.188) has no significant effect. Simultaneously, E-WOM, customer rating, and discounts have a significant effect on purchasing decisions. These findings strengthen consumer behavior theory by showing that digital information and promotional strategies are important determinants in shaping purchasing decisions on e-commerce platforms. The conclusion of this study emphasizes the importance of optimizing E-WOM and discount strategies in improving consumer purchasing decisions. The implications of this study include theoretical contributions to the development of digital marketing literature as well as practical implications for business actors and e-commerce platform managers in optimizing customer reviews and discount-based promotional strategies. Future research is recommended to expand the research area, increase the number of respondents, and include other variables that may potentially influence purchasing decisions.
Analisis Penerapan Kualitas Pelayanan dengan Menggunakan Indikator SERVQUAL untuk Meningkatkan Kepuasan Tamu pada Front Office Department di Hotel Benteng Bukittinggi Amirsan Wahyudi; Cahya Agung Mulyana
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11917

Abstract

Front Office Department service quality is an important factor in shaping guests’ perceptions of hotel services. However, studies specifically analyzing the implementation of the five SERVQUAL dimensions and their relationship with service efficiency and guest perceptions at Hotel Benteng Bukittinggi remain limited. This study aimed to analyze service quality based on the dimensions of tangibles, reliability, responsiveness, assurance, and empathy; examine efforts to improve the efficiency of check-in and check-out processes; and describe guests’ perceptions of Front Office services. This study employed a qualitative approach with a descriptive design. The participants comprised hotel representatives, Front Office staff, and guests who were purposively selected. Data were collected through interviews, observation, and documentation and subsequently analyzed through data reduction, data presentation, and conclusion drawing. The results showed that the overall implementation of the five SERVQUAL dimensions was good. Nevertheless, limitations remained in physical facilities, service timeliness, and response speed when hotel occupancy increased. Guests’ perceptions of the services were generally positive, particularly regarding the staff’s friendliness, courtesy, professionalism, and personal attention. These findings emphasize that the quality of staff–guest interactions constitutes the principal strength of the service, whereas the facilities and efficiency of operational processes still require improvement. This study provides a practical contribution to improving Front Office service quality through more effective staff management, facility improvements, standardized procedures, and the utilization of technology. Future research should employ a mixed-methods approach and involve a broader range of research settings to obtain more comprehensive results.
Co-Authors Amirsan Wahyudi Anisah, Ariyun Ardina Khairunnisa Dira Indriani Juniatul Adawiyah Tanjung Lusia Rohima Refliani, Refliani Rezzi Mulia Irwan Santi Handayani Sherin Afrila Putri susanti, septria Teguh Tri Rizki