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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen PESHUM
Cahya Agung Mulyana
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Analisis Faktor-Faktor yang Mempengaruhi Minat Pedagang Pasar Atas Bukittinggi Menggunakan Pembiayaan Utsman di BPRS Jam Gadang Santi Handayani; Cahya Agung Mulyana
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 4 (2024): Oktober : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i4.3174

Abstract

This research analyzes the factors influencing the interest of traders in Pasar Atas Bukittinggi in using Utsman Financing at BPRS Jam Gadang. This study is motivated by the decreasing number of Utsman Financing customers at the BPRS. Data was gathered through documentation, interviews, and observation using a descriptive qualitative technique. Participants in the study include Pasar Atas Bukittinggi vendors, some of whom have used Utsman Financing services and others who have not. Both internal and external factors impact traders' interest, according to the research. Reasoning and other internal variables, perception, learning, and attitude. Meanwhile, external factors consist of culture, social, and personal factors. The most influential factors are the motivation to avoid riba and a positive perception of Utsman Financing. In terms of external factors, personal factors (economic needs) and social factors (recommendations from the environment) have a significant influence. Cultural factors were found to have a relatively small influence on traders' interest in using Utsman Financing.
Analisis Pengaruh Jumlah Kunjungan Wisatawan Terhadap Tingkat Pertumbuhan Pendapatan Regional Kota Bukittinggi Tahun 1993-2023 Refliani, Refliani; Cahya Agung Mulyana; Ariyun Anisah; Septria Susanti
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 1: Desember 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i1.12683

Abstract

Salah satu perhatian utama setiap daerah adalah pertumbuhan ekonomi. Industri pariwisata adalah salah satu yang berpotensi meningkatkan pertumbuhan ekonomi. Jumlah wisatawan yang datang dapat memengaruhi tingkat sumbangan sektor pariwisata terhadap PDRB. Penelitian ini dilatarbelakangi oleh jumlah kunjungan wisatawan yang belum selalu berbanding lurus dengan peningkatan pendapatan regional Kota Bukittinggi. Studi ini bertujuan untuk menilai tingkat pengaruh kunjungan wisatawan terhadap laju pertumbuhan pendapatan daerah di Kota Bukittinggi. Pendekatan yang dipakai yaitu metode kuantitatif deskriptif dengan analisis data melalui regresi linier sederhana. Jenis data dalam studi ini yaitu data sekunder time series yang berkaitan dengan jumlah wisatawan dan PDRB, yang diambil dari BPS Kota Bukittinggi. Teknik pengumpulan data menggunakan teknik dokumentasi. Berdasarkan temuan penelitian, tingkat pertumbuhan pendapatan regional Kota Bukittinggi secara signifikan dipengaruhi oleh jumlah kunjungan wisatawan. Sebanyak 54,1% dari PDRB Kota Bukittinggi dapat dijelaskan oleh jumlah kunjungan wisatawan, sementara 45,9% sisanya berasal dari variabel lain yang tidak dianalisis dalam studi ini. Penelitian ini memberikan wawasan penting dalam memahami hubungan antara wisatawan dan pertumbuhan ekonomi di Kota Bukittinggi. Namun, penelitian lebih lanjut diperlukan untuk mengidentifikasi faktor-faktor lain yang dapat memengaruhi pendapatan regional, serta merumuskan strategi kebijakan untuk meningkatkan kontribusi sektor pariwisata Kota Bukittinggi.
Analisis Bauran Pemasaran Usaha Makanan Tradisional Studi Kasus Usaha Rengginang Ibu Sisu di Sidodadi Kecamatan Kinali Lusia Rohima; Cahya Agung Mulyana
ARZUSIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i3.9738

Abstract

Marketing mix analysis in traditional food businesses has become a focus in various previous studies, but research that specifically discusses the implementation of marketing strategies in MSME-scale rengginang businesses in Sidodadi, Kinali Subdistrict, remains limited. This study aims to analyze the implementation of the marketing mix and its role in the sustainability and development of Mrs. Sisu’s rengginang business in Sidodadi, Kinali Subdistrict. This study employed a qualitative approach with a case study design. The main informant of the study was the business owner, selected through the purposive sampling technique. Data were collected through interviews, observations, and documentation and were then analyzed using qualitative descriptive analysis techniques. The results show that the implementation of the marketing mix, which includes product, price, place, and promotion, has not been carried out optimally, particularly in the aspects of promotion and the use of digital technology. The rengginang product has good quality and continues to maintain its traditional taste, but pricing and distribution strategies are still limited to the local market. The promotion aspect is the main weakness because digital media have not been utilized optimally. These findings contribute to the development of marketing studies, particularly the concept of the marketing mix in the context of traditional food MSMEs, and broaden understanding of small business adaptation strategies amid market changes. The conclusion of the study emphasizes the importance of optimizing the marketing mix to improve business competitiveness. The practical implication is that MSME actors need to improve digital-based promotional innovation, while the government can strengthen support for the development of traditional food businesses through marketing assistance and expanded market access.
Analisis Pendapatan Masyarakat dari Adanya Destinasi Wisata Air Terjun Lubuak Bulan (Studi Kasus Air Terjun Lubuak Bulan Kecamatan Mungka Kabupaten 50 Kota) M. Handiko Firdaus; Cahya Agung Mulyana
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10135

Abstract

Tourism sector development has received attention in various studies because it is considered capable of promoting the economic growth of local communities. However, research specifically examining changes in community income before and after the management of the Lubuak Bulan Waterfall Tourism Destination in Nagari Simpang Kapuak, Mungka Subdistrict, Lima Puluh Kota Regency remains limited. This study aims to analyze community income from the existence of the Lubuak Bulan Waterfall Tourism Destination. This study used a qualitative approach with a case study design, involving nine informants selected through purposive sampling. Data were collected through observation, semi-structured interviews, documentation, and literature study, and were then analyzed using interactive analysis techniques through the stages of data reduction, data display, and conclusion drawing. The results showed that the existence of the Lubuak Bulan Waterfall Tourism Destination had an impact on increasing community income through the development of food and beverage businesses, stalls, vehicle parking services, and tour guide services. In addition, the increase in community income was strongly influenced by the number of tourist visits and had not been experienced evenly by all communities around the tourist area. The conclusion of this study affirms that community involvement in tourism management is an important factor in creating a more equitable and sustainable improvement in economic welfare. These findings contribute to the development of studies on community-based tourism and the multiplier effect in the context of local community economies, while also providing practical implications for local governments and tourism managers in formulating more inclusive and sustainable tourism policies.
Pengaruh Electronic Word of Mouth (E WOM), Customer Rating, dan Discount terhadap Keputusan Pembelian Konsumen pada Platform E Commerce (Studi pada Masyarakat Nagari Batuhampar Kecamatan Akabiliru) Teguh Tri Rizki; Cahya Agung Mulyana
ARZUSIN Vol 6 No 5 (2026): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11027

Abstract

Consumer purchasing decisions on e-commerce platforms have received attention in various previous studies. However, studies that specifically analyze the effect of Electronic Word of Mouth (E-WOM), customer rating, and discounts on the purchasing decisions of communities in rural areas, particularly Nagari Batuhampar, remain limited. This study aims to analyze the effect of E-WOM, customer rating, and discounts on consumer purchasing decisions on e-commerce platforms, both partially and simultaneously. This study used a quantitative approach with a cross-sectional survey design. The sample consisted of 97 respondents selected using purposive sampling. Data were collected using a Likert-scale questionnaire that had met the validity and reliability tests, and were then analyzed using multiple linear regression with the assistance of IBM SPSS. The results show that E-WOM (β = 0.403; p = 0.013) and discounts (β = 0.485; p < 0.001) have a positive and significant effect on purchasing decisions, whereas customer rating (β = 0.189; p = 0.188) has no significant effect. Simultaneously, E-WOM, customer rating, and discounts have a significant effect on purchasing decisions. These findings strengthen consumer behavior theory by showing that digital information and promotional strategies are important determinants in shaping purchasing decisions on e-commerce platforms. The conclusion of this study emphasizes the importance of optimizing E-WOM and discount strategies in improving consumer purchasing decisions. The implications of this study include theoretical contributions to the development of digital marketing literature as well as practical implications for business actors and e-commerce platform managers in optimizing customer reviews and discount-based promotional strategies. Future research is recommended to expand the research area, increase the number of respondents, and include other variables that may potentially influence purchasing decisions.
Co-Authors Anisah, Ariyun Ardina Khairunnisa Dira Indriani Juniatul Adawiyah Tanjung Lusia Rohima M. Handiko Firdaus Refliani, Refliani Rezzi Mulia Irwan Santi Handayani Sherin Afrila Putri susanti, septria Teguh Tri Rizki