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All Journal Jurnal Manajemen Universitas Bung Hatta INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Sri Mulatsih, Listiana
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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STRATEGIC TRANSFORMATIONS: ASSESSING THE INTERPLAY OF DIGITAL COMMERCE, TRADITIONAL TRADE, AND EMERGING MARKET TRENDS IN THE GLOBAL BUSINESS LANDSCAPE Alfiana, Alfiana; Sri Mulatsih, Listiana; Amin, Al-; Stiadi, Muhamad; Gustian, Dede
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 3 No. 1 (2024): JANUARY
Publisher : ADISAM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this comprehensive study titled "Strategic Transformations: Assessing the Interplay of Digital Commerce, Traditional Trade, and Emerging Market Trends in the Global Business Landscape," we embarked on a multifaceted exploration of the dynamic forces reshaping the global business environment. We delved into the complex interplay between digital commerce, traditional trade practices, and emerging market trends using empirical data and a rigorous analytical approach. Our research revealed a profound shift in how businesses operate and consumers engage with the marketplace. We found that once considered optional, digital commerce has evolved into an imperative for businesses seeking to remain competitive in the 21st century. This transformation extends beyond adopting online platforms; it encompasses the digitalization of supply chains, data-driven decision-making, and integrating emerging technologies such as Artificial Intelligence (AI) and Blockchain. Furthermore, our findings highlighted the intricate coexistence and convergence of digital and traditional trade practices. Businesses increasingly adopt hybrid models and omnichannel strategies to cater to diverse consumer preferences. This strategic adaptation allows them to leverage the strengths of both digital and traditional methods while remaining agile in response to emerging market trends. Sustainability emerged as a paramount concern, shaping consumer choices and driving businesses to embrace eco-conscious practices. The study underscores the need for businesses to view sustainability not as a mere trend but as a fundamental driver of their strategic decisions. Our research provides valuable insights for businesses, policymakers, and stakeholders navigating this transformative landscape. It contributes to the ongoing discourse on the future of commerce, offering practical implications and a roadmap for strategic decision-making in a world where the digital and traditional realms of business intersect and evolve.
The Role of Employee Engagement as a Mediation of The Relationship Between Psychological Empowerment and Human Resource Practices on Job Satisfaction Haryanto, Bayu; Sri Mulatsih, Listiana; Yuliviona, Reni
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 1 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i1.24079

Abstract

This research aims to analyze the relationship between psychological empowerment and human resource practice with job satisfaction mediated by employee engagement. The respondents in this study were all educational staff at a private university in Padang City, Indonesia, which numbered as many as 130 employees using census techniques. Data collection method using a questionnaire with measurement of research variables using a survey questionnary based on the Likert-5 scale. The data analysis model in this study was tested using SmartPLS software version 4.0.9.5. Research findings show that psychological empowerment affects employee engagement, psychological empowerment affects job satisfaction, and human resource practice affects job satisfaction. Human resource practices have no influence on employee engagement. Employee engagement have no influence on job satisfaction. Employee engagement does not mediate the relationship between psychological empowerment and job satisfaction. Employee engagement does not mediate the relationship between human resource practice and job satisfaction.
Analysis Behavior Intention in Using Business-to-Business E-Commerce Case Study in MSMEs Levyda, Levyda; Jumini, Jumini; Sri Mulatsih, Listiana
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 2 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i2.24457

Abstract

An integral part of the Indonesian economy is e-commerce. However, there are still many MSMEs who prefer offline trading. This study analyzes business-to-business e-commerce through the lens of the Technology Acceptance Model. This research aim to examine the influence of perceived usefulness and perceived ease of use on behavior intention and actual usage of business-to-business e-commerce, as well as the influence of behavior intention and actual usage. The respondents of this research were business-to-business platform users, totaling 57 MSMEs in Jakarta and surrounding areas. The data was processed with partial least squares (PLS) and using Bootstrap 500. The research results showed the influence of perceived usefulness and perceived ease of use on behavior intention and actual usage; perceived ease of use affected perceived usefulness, and behavior intention had no effect on actual use of business-to-business e-commerce. Perceived usefulness has a stronger role than perceived ease of use in actual usage, but perceived ease of use has a bigger role than perceived usefulness in influencing behavioral intention. Platform management must improve the platform's user benefits in order to boost e-commerce usage.
Co-Authors Alfiana Alfiana Amin, Al- Gustian, Dede Haryanto, Bayu Jumini Jumini Muhamad Stiadi Reni Yuliviona, Reni