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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social Science
Fahmy Fotaleno
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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JOURNALISTS' ETHICAL DILEMMA IN APPLYING DEONTOLOGICAL PRINCIPLES TO THE NEWS PRODUCTION PROCESS IN THE ERA OF TECHNOLOGICAL DETERMINISM (Case Study of INDOZONE.id and GATRA.com Journalists Fahmy Fotaleno; Udi Rusadi; Asrul Mustaqim
International Journal of Social Science Vol. 3 No. 5: February 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i5.7433

Abstract

In an ever-changing and evolving media environment, this dilemma becomes increasingly complex and challenging. On one hand, the adherence to journalistic ethical codes is crucial to ensure the accuracy, balance, and integrity of the information conveyed to the public. However, on the other hand, the pressure to compete in delivering news as quickly as possible, particularly in the digital era where information can spread rapidly, often hampers efforts to adhere to these ethical codes. Therefore, the updating of journalistic ethical codes in the age of technological advancement becomes crucial. Responsiveness to dynamic changes in the media environment is key to maintaining the relevance and sustainability of ethical principles in journalistic practice.
AL AZHAR ZAKAT COLLECTION INSTITUTION'S PUBLIC RELATIONS COMMUNICATION STRATEGY IN INCREASING DONOR PARTICIPATION THROUGH INSTAGRAM SOCIAL MEDIA Nopen Setiawan; Fahmy Fotaleno; Horidatul Bakiyah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The development of social media has changed the communication patterns of philanthropic organizations in reaching the public. The Al Azhar Zakat Institution (LAZ) utilizes Instagram to strengthen its image and increase donor participation amid challenges of trust and declining fund collection growth. This study aims to analyze the communication strategies implemented by LAZ Al Azhar's Public Relations in increasing donor participation through the Instagram social media platform, as well as identifying the challenges faced and their impact on donor interest. Using a descriptive qualitative method with data collection techniques through in-depth interviews, Instagram content observation, and documentation, the results show that the strategies implemented include targeting a young audience (aged 24–35 years), an edutainment approach, the use of soft selling techniques, and the utilization of social momentum. These findings were examined through the Agenda Setting theory, which emphasizes the role of the media in influencing public perception of important issues such as Zakat, Infak, and Sedekah (ZIS). This study contributes to the development of digital communication strategies for Islamic philanthropic institutions in expanding their reach and increasing donor participation in the social media era.
Co-Authors Asrul Mustaqim Horidatul Bakiyah Nopen Setiawan Udi Rusadi