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All Journal Jurnal Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Mustofa , Mustofa
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Sosialiasi Pendidikan, Program Indonesian Pinntar (PIP) Dan KIP-Kuliah Didesa Wringintelu Kecamatan Puger Kabupaten Jember Tahun 2023 Mustofa , Mustofa; Aditya Nugraha , Raafi; Sulastri , Sulastri; Abdul Gufron, Shehona
JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 3 No 2 (2023)
Publisher : Institut Teknologi dan Sains Mandala

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Education is very important for human life, because with education we get knowledge and experience in every process. He also said, "Whoever wants goodness in the hereafter, then with knowledge. Whoever wants both then with knowledge.ยป From the opinion of the hadith above, it shows that education is one of the main assets to achieve many things. The method used in this service is socialization which is packaged in the form of lectures, presentation of material and notifications of assistance provided by the government for each education. During the event, we, as the organizing committee, instructed the public to bring their KTP and KK for data collection on children who did not receive PIP and KIP-College in their institutions. Based on the data collection conducted, there were 140 children who registered for the PIP program, including 59 children from SDN 01 Wringintelu, 26 children from SDN 02 Wringintelu, 31 children from SDN 03 Wringintelu, and 24 children from SMP Puger. With the existence of scholarships in the form of PIP and KIP-College issued by the government it can reduce the occurrence of children dropping out of school, both due to economic factors, and so on.
PENGARUH STRATEGI MARKETING MIX 7P TERHADAP KEPUTUSAN PEMBELIAN DI HM JOYO MOTOR Alifudin, Ikhmal Ardiansyah; Mustofa , Mustofa; Annas , M. Yusuf Azwar
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 6 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Strategi marketing mix 7p merupakan peranan penting terhadap keputusan pembelian di HM JOYO MOTOR dalam menunjang efektifitas penjualan sebuah usaha. Strategi marketing mix 7P mencakup produk, harga, tempat, promosi, orang, proses, dan bukti fisik, yang merupakan komponen penting dalam strategi pemasaran. Penelitian ini menggunakan pendekatan deskriptif untuk memahami bagaimana implementasi strategi marketing mix 7P mempengaruhi perilaku keputusan pembelian konsumen di HM JOYO MOTOR. Hal ini dapat memberikan wawasan tentang pentingnya strategi marketing mix 7P dalam konteks perusahaan seperti HM JOYO MOTOR, di mana strategi ini dapat memengaruhi persepsi konsumen, preferensi merek, dan akhirnya keputusan pembelian mereka. Implikasi dari penelitian ini menyoroti perlunya perusahaan untuk mempertimbangkan dengan cermat setiap aspek dari strategi marketing mix 7P guna meningkatkan kinerja pemasaran dan memenangkan persaingan pasar. Penelitian ini berkontribusi pada literatur pemasaran dengan menggambarkan bagaimana strategi marketing mix 7P dapat diterapkan dalam konteks keputusan pembelian untuk mengoptimalkan interaksi dengan konsumen dan meningkatkan hasil penjualan.
Co-Authors Abdul Gufron, Shehona Aditya Nugraha , Raafi Alifudin, Ikhmal Ardiansyah Annas , M. Yusuf Azwar Sulastri , Sulastri