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All Journal Journal of Educational and Cultural Studies
Wa’dah, Habibatul
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Ms Glow Online Reputation Management Regarding Public Manipulation by Appearing at Paris Fashion Week Untari Salsabila, Kania; Wa’dah, Habibatul; Meilina, Indah
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Building and maintaining a reputation for a company takes a long time, but a reputation can be destroyed instantly. Companies must have good reputation management so that when they get an issue, they can immediately deal with it. This research uses descriptive qualitative methods by reading news journals about the issues raised. The results of this study indicate that as a company with a good reputation, Ms. Glow tries to deal with every problem in her company in a good way. Providing timely statements clarifying what is going on keeps matters from becoming too lengthy. An apology was also conveyed by the owner on his personal Instagram story page for responding emotionally to this problem; he admitted that he had misrepresented yesterday's situation and did not deserve to be like that.
Integrated Marketing Communication Pada Nasi Kulit Malam Minggu Wa’dah, Habibatul; Muksin, Nani Nurani
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 1 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

This study aims to determine Integrated Marketing Communication on Nasi Kulit Malam Minggu to: a) Advertising on Nasi Kulit Malam Malam Minggu, b) Public Relations on Nasi Kulit Malam Malam Minggu, c) Personal Selling on Nasi Kulit Malam Malam Minggu, d) Sales Promotion on Saturday Night Rice Saturday Night Leather, e) Direct Marketing on Saturday Night Skin Rice. This study uses the concept and theory of Integrated Marketing Communication which consists of Advertising, Public Relations, Personal Selling, Direct Marketing. This research approach is descriptive qualitative method. The data collection technique used was in-depth interviews. Integrated Marketing Communication for Nasi Kulit Malam Malam Minggu is by advertising on social media Instagram and Facebook, using media partners, brand partners, influencers, cabbage, activities on social media pages and websites, press conferences or direct coverage by inviting media partners, and participating in events. in Public Relations activities, offering and selling products directly through staff in the field on personal selling, conducting sales promotions on online delivery applications and also certain seasonal promos on holiday events, maximizing social media to provide information related to existing promotions on direct marketing carried out.
Co-Authors Meilina, Indah Nani Nurani Muksin Untari Salsabila, Kania