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All Journal COMMICAST Journal of Educational and Cultural Studies
Untari Salsabila, Kania
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Ms Glow Online Reputation Management Regarding Public Manipulation by Appearing at Paris Fashion Week Untari Salsabila, Kania; Wa’dah, Habibatul; Meilina, Indah
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Building and maintaining a reputation for a company takes a long time, but a reputation can be destroyed instantly. Companies must have good reputation management so that when they get an issue, they can immediately deal with it. This research uses descriptive qualitative methods by reading news journals about the issues raised. The results of this study indicate that as a company with a good reputation, Ms. Glow tries to deal with every problem in her company in a good way. Providing timely statements clarifying what is going on keeps matters from becoming too lengthy. An apology was also conveyed by the owner on his personal Instagram story page for responding emotionally to this problem; he admitted that he had misrepresented yesterday's situation and did not deserve to be like that.
The creativity of the J3K version of the Gojek advertisement in the covid 19 pandemic era Untari Salsabila, Kania; Waliya Hamima, Naila; KN, Jamiati
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.5109

Abstract

In the middle of the covid pandemic people are required to stay at home and also sosial distancing, according to government policy about transportation control made gojek provide a new service namely J3K. The purpose of this research to analyze the creativity of gojek advertisement both in terms of appearance and content. To make customer feeling more safe and comfortable, in creative way to promote their service they use an animation for advertisements. In this case researcher uses a case study approach with qualitative and descriptive for describe, analyze, and interpret the J3K Gojek advertisement. The result of this search based on observation, literature study (books, journals, and websites), and documentation, Gojek succeeded get the attention of the public from their creativity advertisement can gather the trust of their users especially the Indonesia citizen
Co-Authors KN, Jamiati Meilina, Indah Waliya Hamima, Naila Wa’dah, Habibatul