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All Journal Journal of Educational and Cultural Studies Innovative: Journal Of Social Science Research
Mansoer, Faizah Kamilla
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Peran Manajemen Public Relations PT. Airasia Indonesia Tbk dalam Mempertahankan Citra Perusahaan Raida, Astrid Marliana; Salsabilla, Salwa; Mansoer, Faizah Kamilla; Patrianti, Tria
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 3 (2024): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Public Relations Management is one of the main keys in maintaining and improving the company's strategy to create a positive image, build good relations with the public, and can overcome the threats and challenges that exist in the aviation industry. This research discusses how the role of Public Relations Management of PT AirAsia Tbk in dealing with the incident of the crash of AirAsia QZ8501 aircraft flying from Surabaya to Singapore. In handling crisis situations, the speed of response will greatly affect public loyalty to a company. The purpose of this research is to identify the role of Public Relations Management of PT AirAsia Indonesia Tbk in maintaining the image and focus research on issues that have been circulating. The research method used is a qualitative approach with a case study method, with stages: 1) Analyzing all information on social media owned by AirAsia Tbk. 2) Information search by analyzing AirAsia's press releases related to the crash of flight QZ8501 as well as documentary evidence of AirAsia that appeared in various media. 3) Literature study to better understand the role of Public Relations Management carried out by AirAsia. Through this research, AirAsia showed a good response in dealing with the crisis by prioritizing the victims and the families of the victims, being transparent to the public, the media became the main channel in establishing communication with the public through the CEO of AirAsia Tbk as the spokesperson of the company and making the crisis as material for company evaluation.
Peran Manajemen Public Relations PT. Airasia Indonesia Tbk. dalam Mempertahankan Citra Perusahaan Raida, Astrid Marliana; Salsabilla, Salwa; Mansoer, Faizah Kamilla; Patrianti, Tria
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8775

Abstract

Manajemen Public Relations merupakan salah satu kunci utama dalam mempertahankan dan meningkatkan strategi perusahaan untuk menciptakan citra positif, membangun hubungan baik dengan public, dan dapat mengatasi ancaman dan tantangan yang ada di dalam industri penerbangan. Penelitian ini membahas mengenai bagaimana peran Manajemen Public Relations PT. AirAsia Tbk dalam menghadapi insiden jatuhnya pesawat AirAsia QZ8501 yang terbang dari Surabaya menuju Singapur. Dalam menangani situasi krisis, kecepatan respon akan sangat mempengaruhi keloyalan publik terhadap suatu perusahaan. Tujuan penelitian ini adalah mengidentifikasi peran Manajemen Public Relations PT. AirAsia Indonesia Tbk dalam mempertahankan citra serta fokus penelitian pada isu-isu yang telah beredar. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode studi kasus, dengan tahapan: 1) Menganalisis seluruh informasi di media sosial milik AirAsia Tbk. 2) Penelusuran informasi dengan menganalisis press release AirAsia terkait jatuhnya pesawat QZ8501 serta bukti-bukti dokumen pihak AirAsia yang muncul di berbagai media. 3) Studi Literatur untuk lebih memahami peran Manajemen Public Relations yang dilakukan oleh AirAsia. Melalui penelitian ini, AirAsia menunjukkan respon yang bagus dalam menghadapi krisis dengan lebih mengutamakan para korban dan keluarga korban, bersifat transparan kepada public, media menjadi saluran utama dalam menjalin komunikasi dengan public melalui CEO AirAsia Tbk sebagai juru bicara dari perusahaan dan menjadikan krisis sebagai bahan evaluasi perusahaan.
Co-Authors Raida, Astrid Marliana Salsabilla, Salwa Tria Patrianti Tria Patrianti