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All Journal Jurnal Masyarakat Mengabdi Nusantara El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Asnanda Fairuz Tsuraya
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pengembangan dan Pemasaran Produk Menggunakan Sentra Wisata Kuliner UMKM Minuman di Kelurahan Keputih Kecamatan Sukolilo Kota Surabaya Asnanda Fairuz Tsuraya; Yanda Bara Kusuma
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.183

Abstract

For approximately 3 months, these programs can be carried out well and can be accepted by the residents of Keputih Village even though there are several obstacles or obstacles that become a challenge for students to find solutions to these problems so that the planned programs can run more optimally and are expected to help develop MSMEs and business potential in Keputih Village, Sukolilo District, Surabaya City well. The Thematic Real Work Lecture of Merdeka Belajar Kampus Merdeka (KKNT MBKM) has a work program that has been implemented by the University of National Development "Veteran" East Java. This work program includes FGD (Focus Group Discussion), Ramadan bazaar and coloring competition as well as takjil distribution, counseling, training, TTG innovation which is called by another term, namely Appropriate Technology. This TTG is also in the form of a map of the potential of MSMEs in Keputih Village and a menu catalog of the Harmoni Keputih Tourism Market, an exhibition of Baverage Culinary Tourism Center Activities and an exhibition of MSMEs in Sukolilo District, the creation of a website for the Harmoni Keputih Tourism Market, the creation of the Harmoni Keputih Tourism Market Instagram, and the creation of product promotion content for MSMEs in the Keputih region.
Analisis Strategi Pemasaran Kopi dalam Meningkatkan Volume Penjualan di PT. Utokopia Coffee Surabaya Asnanda Fairuz Tsuraya; Acep Samsudin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9347

Abstract

This study aims to analyze the marketing strategies implemented by PT. Utokopia Coffee Surabaya in increasing sales volume amid the increasingly competitive coffee business. The research method used is qualitative with a descriptive approach, which includes in-depth interviews, observations, and document analysis. The results show that Utokopia Coffee has strengths in product quality and strategic location, but also faces weaknesses in promotion and seating capacity. Opportunities for growth exist in the increasing coffee consumption trend, while threats come from intense competition. By applying SWOT analysis, this study recommends improving facilities, innovating the menu, and adopting more interactive marketing strategies to enhance competitiveness and sales volume.
Analisis Strategi Pemasaran Kopi dalam Meningkatkan Volume Penjualan di PT. Utokopia Coffee Surabaya Asnanda Fairuz Tsuraya; Acep Samsudin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9347

Abstract

This study aims to analyze the marketing strategies implemented by PT. Utokopia Coffee Surabaya in increasing sales volume amid the increasingly competitive coffee business. The research method used is qualitative with a descriptive approach, which includes in-depth interviews, observations, and document analysis. The results show that Utokopia Coffee has strengths in product quality and strategic location, but also faces weaknesses in promotion and seating capacity. Opportunities for growth exist in the increasing coffee consumption trend, while threats come from intense competition. By applying SWOT analysis, this study recommends improving facilities, innovating the menu, and adopting more interactive marketing strategies to enhance competitiveness and sales volume.
Co-Authors Acep Samsudin Yanda Bara Kusuma