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All Journal Gudang Jurnal Pengabdian Masyarakat International Journal of Economics and Management Research
Silvia Iskandar
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Digital Marketing untuk Memperluas Pemasaran Budidaya Jamur Tiram Limau Manis Sejahtera di Kubang Limau Manis, Pauh Padang Fitrah Sari; Silvia Iskandar
Gudang Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): GJPM - Juli s/d Desember
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v2i2.856

Abstract

Jamur tiram, sebagai bahan makanan sehat yang tidak memerlukan pupuk kimia sintetis dalam proses produksinya, mengalami peningkatan permintaan pasar, baik domestik maupun internasional. Untuk memanfaatkan potensi pasar yang besar ini, strategi pemasaran yang efektif diperlukan. Digital marketing, sebagai media pemasaran modern, menawarkan peluang untuk memperluas jangkauan pasar dengan memanfaatkan internet dan media sosial. Namun, pelaku usaha jamur tiram di Limau Manis Sejahtera, Kubang Limau Manis, Kecamatan Pauh Padang, masih mengandalkan metode pemasaran tradisional. Oleh karena itu, sosialisasi dan pembinaan mengenai digital marketing sangat diperlukan untuk membantu pelaku usaha dalam memperluas pasar mereka dan meningkatkan pendapatan, demi kesejahteraan masyarakat yang lebih baik. Penelitian ini bertujuan untuk mengidentifikasi pentingnya digital marketing bagi pelaku usaha jamur tiram dan memberikan rekomendasi untuk penerapannya guna mendukung perkembangan usaha mereka.
Resilience in Human Resource Management: How Organizations Adapt to Uncertainty and Crisis Fitrah Sari; Silvia Iskandar; Yohan Fitriadi
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.491

Abstract

This study investigates the strategic role of Human Resource Management (SHRM) in building Organizational Resilience (OR), particularly through the moderating effect of Transformational Leadership (TL) and the contextual influence of organizational culture. The research addresses a pressing problem: how organizations can maintain adaptability and continuity amid persistent uncertainty and crisis. The objective is to propose and validate an integrative conceptual model linking SHRM practices, leadership behavior, and employee engagement to resilience outcomes. A qualitative exploratory case study design was employed, involving semi structured interviews with senior HR professionals and organizational leaders from multiple industries that have experienced disruption in the past five years. Thematic analysis was applied to identify patterns and validate findings through triangulation and participant feedback. The results reveal that SHRM practices such as talent agility, flexible work arrangements, and leadership development significantly enhance resilience by fostering proactive employee engagement. Furthermore, the presence of transformational leadership strengthens the implementation of these HR strategies, while organizational culture moderates the extent to which engagement translates into resilient behavior. This study contributes to the literature by offering a systemic framework that synthesizes strategic, behavioral, and contextual dimensions of resilience. The proposed model underscores the importance of aligning HR strategies with adaptive leadership and supportive culture to build organizational systems capable of sustaining performance under pressure. These findings have practical implications for HR policymakers and organizational leaders seeking to embed resilience into workforce strategies and institutional frameworks.
Co-Authors Fitrah Sari Yohan Fitriadi