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All Journal JAST : Jurnal Aplikasi Sains dan Teknologi BUANA SAINS
Rofiatin, Umi Rofiatin
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Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Engineering Environmental Science Mathematics Physics Other

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Pemberdayaan Industri Rumahan Dusun Tungu Desa Kayangan Kecamatan Diwek Kabupaten Jombang Rofiatin, Umi Rofiatin; Pudjiastuti, Agnes Quartina; Suhudi, Suhudi
JAST : Jurnal Aplikasi Sains dan Teknologi Vol 7, No 2 (2023): EDISI DESEMBER 2023
Publisher : Universitas Tribhuwana Tunggadewi Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jast.v7i2.5508

Abstract

Home-scale food processing industries (small businesses) often experience various obstacles in developing their businesses. Generally, they have small capital, the business location is still one with activities in the house, and the marketing area is very limited (local in nature). These characteristics and problems were also found in the home industry of making purple sweet potato onde-onde owned by one of the residents in Kayangan Village, Diwek District, Jombang Regency. The objectives of this activity are 1) increasing production through assistance in the form of mixers and production process equipment, 2) improving business management through counseling/training on simple bookkeeping, cost and income analysis, and 3) expanding marketing areas through counseling/training on online marketing. Activities carried out by partners are 1) assisting with mixer equipment, along with counseling/training about its operation and maintenance, 2) counseling/training about simple bookkeeping and cost and income analysis, so that partners can find out business profits/losses, 3) counseling/training about marketing communication techniques and online marketing via WhatsApp, Facebook, Instagram. The output achieved is an increase in production by 46% and income by 45.8% as well as partner skills.ABSTRAKIndustri rumahan olahan pangan yang berskala rumahtangga (usaha kecil) sering mengalami berbagai kendala dalam mengembangkan usahanya. Umumnya mereka memiliki modal yang kecil, tempat usaha masih menjadi satu dengan aktivitas dalam rumah, wilayah pemasaran sangat terbatas (bersifat lokal). Karakteristik dan permasalahan ini juga ditemui di industri rumah tangga pembuatan onde-onde ubi ungu milik salah satu penduduk di Desa Kayangan, Kecamatan Diwek, Kabupaten Jombang. Tujuan kegiatan ini adalah: 1) meningkatkan produksi melalui bantuan berupa alat pengaduk dan peralatan proses produksi, 2) meningkatkan manajemen usaha melalui penyuluhan/pelatihan tentang pembukuan sederhana analisis biaya dan pendapatan, dan 3) memperluas wilayah pemasaran melalui penyuluhan/pelatihan tentang pemasaran online. Kegiatan yang dilaksanakan pada mitra adalah 1) memberikan bantuan alat pengaduk, beserta penyuluhan/pelatihan tentang pengoperasian dan perawatannya, 2) penyuluhan/pelatihan tentang pembukuan sederhana serta analisis biaya dan pendapatan, agar mitra dapat mengetahui keuntungan/kerugian usaha, 3) penyuluhan/pelatihan tentang teknik komunikasi pemasaran dan pemasaran online melalui Whatshapp, Facebook, Instagram Output yang dicapai adalah meningkatnya produksi sebesar 46%  dan pendapatan sebesar 45,8% serta ketrampilan mitra.
STRATEGI PENGEMBANGAN USAHATANI PADI SAWAH DI DESA TEGALGONDO KECAMATAN KARANGPLOSO KABUPATEN MALANG Malo, Ferdinan; Nugroho, Anung Prasetyo; Rofiatin, Umi Rofiatin
BUANA SAINS Vol 24, No 2 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v24i2.5811

Abstract

The research aims to determine internal and external factors in the development of lowland rice farming and to develop a strategy for developing lowland rice farming in Tegalgondo Village, Karangploso District, Malang Regency. Data collection techniques are obtained from questionnaires and documentation. The data analysis method used was internal and external factors. The results of research on alternative strategies for developing lowland rice farming that can be carried out by the government in Tegalgondo Village are the S-O strategy with expanding better types of superior varieties from time to time and developing partnerships with other farmer groups, W-O Strategy: working together with farmer groups and agricultural services to improve the quality of business, knowledge, skills of farmers, agricultural technology, infrastructure, sources of capital and market information, S-T strategies such as form farmer groups to overcome changes in markets and prices and establish partnerships with other parties industry and marketing, W-T strategy with strengthening farmer cooperatives and market information networks and air management and sustainable agricultural practices.
ANALISIS EFISIENSI PRODUKSI USAHATANI BAWANG MERAH DI DESA TORONGREJO KECAMATAN JUNREJO KOTA BATU Meing, Restituta D.A. Da; Setiaji, Jatmiko; Rofiatin, Umi Rofiatin
BUANA SAINS Vol 24, No 3 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v24i3.6513

Abstract

The objective of this study was to determine the level of technical, allocative, and economic efficiency in the utilization of production factors in shallot cultivation in Toronrejo Village, Junrejo District, Batu City. Data analysis was performed using Cobb-Douglas analysis. The results showed that the utilization of production factors simultaneously affected the production of shallots. The utilization of production factors of organic fertilizer partially affected the production of shallots. The average efficiency value of utilizing inputs such as land, seeds, organic fertilizer, inorganic fertilizer, labor, capital, and pesticides was 0.9981566. This means that the utilization of production factors must be technically efficient. The efficiency values of production factors such as land, seeds, organic fertilizers, and capital are greater than 1, which means that the means of production were not allocatively efficient. The use of production factors such as inorganic fertilizers, labor, and pesticides have efficiency values of less than 1, which means that they were not allocatively efficient. The production factors of land, seeds, organic fertilizers, and pesticides are not financially efficient, and inorganic fertilizers, labor, and capital are also not financially efficient.
STRATEGI PEMASARAN ONDE-ONDE UBI UNGU “AL-KARIM” DI DUSUN TUNGU DESA KAYANGAN KECAMATAN DIWEK KABUPATEN JOMBANG Fahmi, Mijar Alif; Pudjiastuti, Agnes Quartina; Rofiatin, Umi Rofiatin
BUANA SAINS Vol 25, No 1 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v25i1.7101

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are economic pillars that often face marketing challenges. One of them is the Al-Karim purple sweet potato onde-onde business, which experiences obstacles in implementing an effective marketing mix. This study aims to analyze the implementation of the marketing mix and formulate an appropriate development strategy for the Al-Karim business. The research method employed is a quantitative descriptive approach, utilizing IFE-EFE Matrix analysis, IE Matrix, SWOT, and QSPM. The results showed that the IE Matrix analysis placed the Al-Karim business in cell V (Hold and Maintain strategy) with an IFE score of 2.250 and an EFE score of 2.382. Based on this position, the SWOT Matrix produced eight alternative strategies. Furthermore, the QSPM analysis determined three priority strategies, namely: (1) improving and maintaining product quality (TAS value 4.50); (2) intensifying promotions by utilizing technology (TAS value 4.38); and (3) expanding the marketing distribution area (TAS value 4.36). 
Co-Authors Agnes Quartina Pudjiastuti Fahmi, Mijar Alif Malo, Ferdinan Meing, Restituta D.A. Da Prasetyo, Anung Nugroho Setiaji, Jatmiko Suhudi .