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Exploring the Impulsive Buying Behavior on TikTok Live Platform Chandra, Hanry Caesar; Tanil, Silviyani; Sarendra, Tania Citra; Gunadi, Willy
Jurnal Manajemen Teknologi Vol. 22 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2023.22.3.3

Abstract

Abstract. This study aimed to analyze the relationship between Influencer Credibility on the TikTok live platform, Customers' Hedonic Motives, and Online Impulsive Buying Behavior with the moderating effect of Sensory Shopping Experience. Using a self-selection sampling method, a questionnaire was used to gather the data from TikTok users who have experienced shopping impulsively in the TikTok live shopping event where an influencer becomes the host. Out of 297 questionnaires distributed, there were 263 completed responses that can be further analyzed. SEM-PLS was used to analyze the data from 263 samples and evaluate the hypotheses. The findings showed that Influencer credibility positively influences consumers' hedonic motives, which influence online impulsive buying behavior. On the other hand, the sensory shopping experience does not have a significant effect in moderating the relationship between hedonic motives and online impulsive buying behavior. Keywords: Influencer credibility, hedonic motives, online impulsive buying behavior, sensory shopping experience Abstrak. Penelitian ini bertujuan untuk menganalisis hubungan antara Kredibilitas Influencer pada platform TikTok Live, Motif Hedonik Pelanggan, Perilaku Pembelian Impulsif Online, dengan efek moderasi dari Pengalaman Belanja Sensorik. Metode sampling self-selection digunakan dalam penelitian ini, dengan menggunakan kuesioner untuk mengumpulkan data dari pengguna TikTok yang memiliki pengalaman berbelanja impulsif dalam TikTok live shopping di mana seorang influencer menjadi host. Dari 297 kuesioner yang didistribusikan, terdapat 263 tanggapan yang lengkap yang dapat dianalisis lebih lanjut. Analisis SEM-PLS digunakan untuk menganalisis data dari 263 sampel dan mengevaluasi hipotesis. Temuan menunjukkan bahwa Influencer Credibility secara positif mempengaruhi Motif Hedonik Pelanggan di mana motif tersebut mempengaruhi Perilaku Pembelian Impulsif Online. Namun, pengalaman belanja sensorik tidak memiliki pengaruh yang signifikan dalam memoderasi hubungan antara motif hedonik dan perilaku pembelian impulsif online. Kata kunci: Kreditibilitas influencer, motif hedonik, perilaku pembelian impulsif online, pengalaman belanja sensorik
Designing a Real-Time TKDN Monitoring Dashboard Concept as a Decision Support System Aligned with Akhlak Values at PT Bukit Asam Sarendra, Tania Citra; Putro, Utomo Sarjono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8637

Abstract

The Domestic Component Level (Tingkat Komponen Dalam Negeri/TKDN) policy is a key instrument of the Indonesian government to strengthen national industries through procurement activities. For state-owned enterprises (SOEs) such as PT Bukit Asam Tbk (PTBA), TKDN implementation must also reflect AKHLAK values as ethical guidelines for governance. Although PTBA has consistently met TKDN targets, reporting remains manual, relying on Excel and a single person-in-charge. This condition creates inefficiencies, risks of data inconsistency, and limited responsiveness to urgent requests from regulators. This study addresses the problem of the absence of an integrated mechanism to monitor TKDN realization in real time within PTBA’s electronic procurement system (SPEND). The research objective is to design a TKDN monitoring dashboard conceptualized as a Decision Support System (DSS) that incorporates automation, user-centered design (UCD), and AKHLAK values. An exploratory qualitative method was employed, combining semi-structured interviews, participant observation, and document review. Data were analyzed using thematic coding, supported by SWOT analysis, to identify system gaps, user requirements, and ethical value integration. UCD principles were applied to ensure that dashboard features were aligned with stakeholder needs and validated through feedback from key informants. The findings confirm three main themes: limitations of the current reporting system, the need for an interactive dashboard, and the importance of embedding AKHLAK values in system design. A static mock-up was developed, featuring real-time visualization, dynamic filters, role-based access, and modules for certificate management and reporting. This study contributes theoretically by integrating DSS, UCD, knowledge management, and organizational values into dashboard design, and practically by providing PTBA with a blueprint for optimizing SPEND to support more efficient, transparent, and accountable procurement governance.