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Manufacturer Behavior: In the Perspective of Islamic Economic and Conventional Economics Adi, Mukhtar Adinugroho; Riyan Sisiawan; Zujajatul 'Ilmi
Journal of Islamic Civilization Vol 4 No 1 (2022): Journal of Islamic Civilization
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jic.v4i1.3452

Abstract

This study discusses the Theory of Producer Behavior in Islamic Economics and Conventional Economics (Comparative Study) with the following topics: (1) How is the theory of producer behaviour in Islamic and conventional economics? (2) What is the difference between the theory of producer behaviour in Islamic and conventional economics? The research that the author does is included in the research (Research library) in the form of library research that takes data from references, books, journals, and articles on the internet related to the problem. The results of the research conducted by the author can be conveyed as follows: (1) The theory of producer behaviour in Islamic economics that in creating a product or service, a producer does not only pay attention to what are human needs, but producers must also pay attention to the halal and haram of a product so as not to damage the morale of consumers. Furthermore, Islamic economics strongly encourages producers to improve the quality and welfare of the world and morals as business actors in creating happiness in the hereafter. Meanwhile, the theory of producer behaviour in the conventional economy does not pay attention to things like this. It only pays attention to how to generate maximum profits with small capital, which is very dominant. This is what causes a producer to ignore his social responsibilities. As the theory of theoretical rationality, where humans are called economically rational if they always maximize their interests, in conventional economics, the main motive of production is to maximize profits. (2) Comparison of the theories of producer behaviour in Islamic economics and conventional economics: The theories offered by Islamic economics are very different from the conventional concept of behaviour in terms of differences of opinion of scientists, their motivation, and goals in producing, and the concept. The theories observed by Islamic economic actors are monotheism, justice, freedom, belief, and halal. Penelitian ini membahas Teori Perilaku Produsen dalam Ekonomi Islam dan Ekonomi Konvensional (Studi Banding) dengan topik sebagai berikut: (1) Bagaimana teori perilaku produsen dalam ekonomi Islam dan konvensional? (2) Apa perbedaan antara teori perilaku produsen dalam ekonomi Islam dan konvensional? Penelitian yang penulis lakukan termasuk dalam penelitian (Research library) berupa penelitian kepustakaan yang mengambil data dari referensi, buku, jurnal, dan artikel di internet yang berhubungan dengan masalah. Hasil penelitian yang dilakukan penulis dapat disampaikan sebagai berikut: (1) Teori perilaku produsen dalam ekonomi Islam bahwa dalam menciptakan suatu produk atau jasa, seorang produsen tidak hanya memperhatikan apa yang menjadi kebutuhan manusia, tetapi produsen harus juga memperhatikan kehalalan dan keharaman suatu produk agar tidak merusak moral konsumen. Selanjutnya, ekonomi Islam sangat mendorong produsen untuk meningkatkan kualitas dan kesejahteraan dunia dan akhlak sebagai pelaku usaha dalam menciptakan kebahagiaan di akhirat. Sedangkan teori perilaku produsen dalam ekonomi konvensional tidak memperhatikan hal-hal seperti ini. Hanya memperhatikan bagaimana menghasilkan keuntungan yang maksimal dengan modal kecil yang sangat dominan. Hal inilah yang menyebabkan seorang produser mengabaikan tanggung jawab sosialnya. Sebagaimana teori rasionalitas teoritis, dimana manusia disebut rasional secara ekonomi jika selalu memaksimalkan kepentingannya, dalam ekonomi konvensional motif utama produksi adalah untuk memaksimalkan keuntungan. (2) Perbandingan teori perilaku produsen dalam ekonomi Islam dan ekonomi konvensional: Teori-teori yang ditawarkan oleh ekonomi Islam sangat berbeda dengan konsep perilaku konvensional dalam hal perbedaan pendapat para ilmuwan, motivasi dan tujuan mereka dalam berproduksi, dan konsep. Teori yang diamati oleh pelaku ekonomi Islam adalah tauhid, keadilan, kebebasan, keyakinan dan halal.
TRANSFORMASI PEMASARAN PRODUK HALAL: STRATEGI DIGITAL BERBASIS PRINSIP EKONOMI ISLAM BAGI UMKM DI SIDOARJO Zujajatul 'Ilmi; Adinugroho, Mukhtar; Utami, Hapsari Wiji
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 05 (2025): JIEI : Vol. 11, No. 05, 2025
Publisher : ITB AAS INDONESIA Surakarta

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Abstract

This study aims to analyze the transformation of halal product marketing among Micro, Small, and Medium Enterprises (UMKM) in Sidoarjo Regency through the implementation of digital strategies based on Islamic economic principles. The background of this research lies in the rapid growth of the halal industry in Indonesia and the crucial role of UMKM in supporting local economic development. However, the adoption of sharia-compliant digital marketing still faces several obstacles, including limited digital literacy and a lack of understanding of Islamic principles in marketing practices. This research employs a qualitative descriptive approach with purposive sampling to determine informants, specifically halal UMKM actors who have utilized digital media for at least six months. Data were collected through in-depth interviews, participatory observation, and documentation of digital marketing activities. The data were analyzed using qualitative descriptive techniques, consisting of data reduction, data presentation, and conclusion drawing. The validity of the data was ensured through triangulation and the application of trustworthiness criteria. The findings reveal that most halal UMKM in Sidoarjo have used social media and marketplaces as their main promotional tools. The application of Islamic economic principles such as honesty, trustworthiness, and transparency has begun to be integrated, although not yet systematically structured within digital strategies. The main challenges include limited knowledge of sharia-based digital marketing, human resource constraints, and the lack of training and mentoring. Nevertheless, digital marketing has proven to increase sales, expand market reach, and strengthen the halal image of products. This study proposes a halal digital marketing strategy model emphasizing trading as an act of worship, product information transparency, Islamic content, halal payment systems, and consistent service.