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Jawad, Aod Abdul
Universitas Pamulang
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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Revving up customer satisfaction: Important Performance Analysis and Customer Satisfaction Index methods in auto repair service evaluation Nurrokhman, Agus; Jawad, Aod Abdul
Journal Industrial Servicess Vol 10, No 1 (2024): April 2024
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/jiss.v10i1.24582

Abstract

A company that repairs automotive vehicles is facing several problems regarding customer satisfaction. The aim of this research is to enhance the quality of services offered to customers. To determine customer dissatisfaction, an analysis of five quality dimensions is conducted: tangibles, reliability, responsiveness, assurance, and empathy. The methods used to improve service quality are Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The IPA method focuses on the level of importance and performance, while the CSI measures consumer satisfaction. The results of the analysis show that the level of consumer satisfaction with services, based on CSI, is 50.30%. According to the IPA method, there are six attributes in Quadrant A that require improvement: the mechanic's ability to respond quickly to customer complaints, timeliness in service, cleanliness and comfort of the facilities provided, providing fast, accurate, and satisfactory service, and the orderly arrangement of vehicle parking areas.
Co-Authors Agus Nurrokhman